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IAMC INSIDER
From Site Selection magazine, July 2012
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Awesome Austin

Mert Livingstone
Mert Livingstone
IAMC Chair

Greetings from Antwerp, Belgium. I am writing this article from my hotel room while I'm on a business trip to this great region of the world. Since the last issue of Site Selection, IAMC held its Spring Forum in Austin, Texas. What a treat it was to spend a few days in the Lone Star State's capital city.

IAMC broke numerous records at this event, including the largest ever Forum attendance of 433. From the awesome venues (like the Austin City Limits stage at the Moody Theater) to the speakers and programs, this really was an extraordinary event. 

The Forum focused on the theme "Evolution & Revolution — Will You Be Ready to Lead in 2020?" There was a particular overall grounding in two of the five pillars of our IAMC 2020 strategic imperatives 1) Leadership, and 2) Technology. Let me speak briefly about each of these. 

Several of our speakers focused on the generational differences and the challenge this poses to leaders. These presenters provided thought-provoking statistics and ideas, and challenged us all to examine our own leadership styles in the face of multiple generations in the work force all at once — all with greatly different expectations about the workplace and about work itself. I came away with many new ideas and approaches to adapt my leadership to this diverse work force.

There were several speakers and workshops focused on the transformation driven by technology. Again, I came away realizing that technological advances are completely changing the way the entire corporate and industrial real estate industry works and functions — from site searches via accessing online information to how buildings are designed and built using 3D modeling tools and techniques.

Our final presenter (Scott Klososky) spoke about the "Technology Integration of Man" and left the group fascinated by his predictions around social media's effects on the future, and the effect of technology on the changing face of leadership. He spoke specifically about how our online reputation (individuals, organizations and even products) will define us like never before. 

Beyond what I happen to think about the Forum, those who attended clearly liked it, as this Spring 2012 Forum was the highest rated Forum in the past three years. So, my thanks to all those who attended, the members of many committees whose tireless efforts make these events so special, the Conway Data staff for their many contributions and of course the board for their leadership.

We're now looking forward to Omaha, where IAMC will celebrate its 10th anniversary. Register now — you won't want to miss it. See you in Omaha. Mert Livingstone
IAMC Chair

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IAMC INSIDER
From Site Selection magazine, July 2012
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