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REC TECH
From the Idaho Investment Guide 2017
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Gear Here

Idaho’s outdoor recreational equipment firms abide by the same maxim as any other company: Go where your customers are.

REC TECH
Lamson Micra 5 fly-fishing reels
Photo courtesy Waterworks-Lamson

by ADAM BRUNS
Sixteen Idaho-based firms collaborated in 2015 to create this Idaho-made firearm.
Sixteen Idaho-based firms collaborated in 2015 to create this Idaho-made firearm.
Photo courtesy of Bryan Huskey/Silver Creek Outfitters

Outdoor recreation — from camping to climbing, hunting to hang-gliding — each year generates $646 billion in consumer spending and 6.1 million direct jobs in the United States.

In Idaho, according to the Outdoor Industry Association’s most recent survey, outdoor recreation annually is responsible for $6.3 billion in consumer spending; 77,000 jobs; $1.8 billion in wages and salaries; and $461 million in state and local tax revenue.

Recreation Technology in Idaho:

311Establishments
5,922Jobs
$48,391Average Yearly Earnings
3.7Jobs Multiplier
15%10-Year Projected Growth Rate

Even before all the visitors come, at least 74 percent of residents participate in outdoor recreation each year. It’s no wonder, given that the state has the largest contiguous wilderness in the lower 48 states, including such destinations as Coeur d’Alene National Forest, Sawtooth Wilderness Area and the Salmon-Challis National Forest, where launching your kayak from Corn Creek to float the main Salmon River is a popular pastime. There’s a reason that the Idaho Outfitters and Guides Association has more than 250 member organizations.

Those people and their customers need gear. And like any sector, the closer a company is to its customers, the better. Thus has been born a recreational technology (rec tech) sector with economic impact that goes well beyond the state.

Recognizing that market power, the Idaho Department of Commerce has responded with the support those companies need, including the Idaho Recreation Technology Passport Program, established in 2014 and funded with state and federal money, to help Idaho companies travel to trade fairs and conferences to expand sales and product awareness.

“Half of our staff are climbers … We work 40-hour weeks because we believe in the importance of a balanced lifestyle. We all wish we had more time off for climbing, but doesn’t everyone?” 
  — Boise-based Asana Climbing, a maker of bouldering gear

Here are a few glimpses of the industry’s many facets, and how they’re helping Idahoans and non-Idahoans alike appreciate the many facets of the state’s great outdoors.

Guns and Ammo

Big game hunters know Idaho, and vice versa. So it only figures that the providers of hunting necessities know Idaho too.

The state has seen 50-percent growth in firearms and ammunition manufacturing over the past decade. Idaho is home to the nation’s largest producer of .22 and .223 caliber ammunition, one of more than two dozen Idaho manufacturers of custom arms, ammo and aftermarket parts. Among the reasons are some of the least restrictive gun laws in the nation, and some of the most protective laws of the niche itself.

In 2015, with support from the Idaho Department of Commerce and Tactical Export Strategies, 16 of those two dozen firms — including Kryptek Outdoor Group in Eagle, Am-Tac Precision in Garden City and Nightforce Optics in Orofino — got together to create a complete and functioning firearm from Idaho-made products for the 2015 Shooting Hunting and Outdoor Trade (S.H.O.T) Show in Las Vegas.

“We were excited to create a firearm created almost entirely from Idaho-made products,” said Joe Anderson, president of Tactical Export Strategies. “It’s important to show the rest of the country what types of products Idaho makes and the level of manufacturing we have here.”

Later in the year, the firearm was auctioned off for $23,000 at the annual Governor’s Cup awards, and that price was matched by CenturyLink for a total of $46,000 donated to a scholarship fund for Idaho students pursuing post-secondary education in the state.

Tedder Industries, a concealed-carry holster maker based for the past few years in Hayden, Idaho, moved there from Arkansas in 2013. Since then, it’s grown from 30 employees to more than 200, and is moving into a larger headquarters in Post Falls, a former outlet mall founder Thomas Tedder hopes to redevelop to attract other manufacturers as well — perhaps giving new meaning to the phrase “factory outlet.”

On the Water

Orofino, located along the Clearwater River in the heart of steelhead salmon country, is also in the heart of a very particular niche: the manufacture of jet boats, known for their ability to skim through shallow water and rapids with equal aplomb. SJX Jet Boats in Orofino says when it comes to shallow-water boating, “the SJX is a razor blade among butter knives.” SJX is one of 10 jet boat manufacturers in the Lewis-Clark Valley where the Clearwater and Snake Rivers converge. Others include Bentz Boats and Riddle Marine in Lewiston; and Hells Canyon Marine, Thunder Jet and Renaissance Marine Group in Clarkston.

Renaissance is consolidating 100 employees into a new, larger facility because of reported demand for its jet boats for ocean use. The firm expects to increase hiring over the next few years. Riddle Marine, meanwhile, is known among other accomplishments for having its boats in the James Bond film The World is Not Enough,” prompting the company to say, “We’ve built boats for James Bond; we can build one for you.”

“There is so much that Idaho offers as natural advantages, especially in an industry like ours where the imagery of Idaho is consistent with what we do — mountain biking, fly fishing, outdoor recreation. To have a brand that is Idaho-based is relevant.”
  — Ryan Harrison, Co-Founder, Waterworks-Lamson, in a 2013 episode of the TV program Outdoor Idaho

The boats aren’t known just for hunting, fishing and “brutal acceleration.” They also have helped rescue crews save lives, from the Pacific Northwest to the Philippines.

Waterworks-Lamson came out of C1 Design Group, which got its start making high-caliber pedals and suspensions for the world’s top bicycle manufacturers. Starting with the patented Ketchum Release — a play on words on the company’s hometown of Ketchum, Idaho, for a product allowing easier release of a hooked fish — the company has designed some of the best fly-fishing reels in the world. Since acquiring Lamson from well-known rod and reel firm Sage Manufacturing, Waterworks-Lamson has continued to set the standard, and to do so from bases in Ketchum and Boise.

In an interview for an episode of the Idaho Public Television program Outdoor Idaho, C1 Design Group Co-Founder Ryan Harrison recounted why it made sense for him to move from California to Boise (the lifestyle) and why it made sense for his company to move too (better business climate and a great workforce). But his answer to the question, “Are you designers or outdoorsmen?” provided the ultimate insight into the attractiveness of Idaho for rec tech companies of all kinds:

“You can’t separate the two.”

A mountain lake in the Mallard-Larkins Pioneer Area in Idaho Panhandle National Forests
Photo courtesy of US Forest Service

Adam Bruns
Managing Editor of Site Selection magazine

Adam Bruns

Adam Bruns has served as managing editor of Site Selection magazine since February 2002. In the course of reporting hundreds of stories for Site Selection, Adam has visited companies and communities around the globe. A St. Louis native who grew up in the Kansas City suburbs, Adam is a 1986 alumnus of Knox College, and resided in Chicago; Midcoast Maine; Savannah, Georgia; and Lexington, Kentucky, before settling in the Greater Atlanta community of Peachtree Corners, where he lives with his wife and daughter.

   





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