From Kansas - The State Of Unexpected

Vytelle Chooses Lenexa as Global Headquarters

Vytelle serves beef and dairy producers in 20 countries.
Photo courtesy Vytelle

by Adam Bruns

ytelle announced on Dec. 6 that it would relocate its global headquarters from Vytelle ytelle announced on Dec. 6 that it would relocate its global headquarters from Hermiston, Oregon, to Lenexa, Kansas, about 15 months after the company secured $13.2 million in Series A funding from a collection of Midwest- and Kansas-based investors.

 “We’re excited to put down roots in the Midwest and call Kansas City home to our global headquarters,” said Kerryann Kocher, CEO of Vytelle. “The Kansas City-based headquarters will foster both local and global industry collaboration along with accessibility to the customers we serve in the U.S. We thank the animal health and agriculture community of Kansas City for welcoming us.”

 Vytelle serves beef and dairy producers in 20 countries, using technology to advance progress in sustainable production. The new headquarters will serve as the primary hub for the company’s global operations.

 We recently caught up with a spokesperson for Vytelle who filled us in on why the company made the big move.

Why did you choose this location?

VYTELLE: Vytelle chose Lenexa — near Kansas City — the heart of America in the Midwest, to be uniquely positioned to serve our clients rooted in the food animal agriculture industry. Kansas City is home to largest concentration of industry professionals devoted to the health, well-being, and genetic progress of animals.

Does the move represent an expansion of your operations?

VYTELLE: Vytelle helps cattle producers accelerate the right genetics faster. Currently, Vytelle is driving and leading the market with 14 global bovine in vitro fertilization laboratories and serves customers in 20 countries to replicate the right genetics faster. Vytelle is the fastest growing bovine IVF company in the world, growing four times faster than the market.

Tell us about the site selection process your team went through.

VYTELLE: The Greater KC area is located in the Animal Health Corridor, the country’s largest concentration of animal health, animal nutrition and diagnostics industry players. Vytelle is looking to take advantage of these assets to facilitate our growth. Much of our client base is located in the Midwest. Access to talent is vital and working with industry organizations and research institutions to further our R&D pipeline will continue to position Vytelle as an industry leader.

KC is centrally located in the US and easy to reach for meetings. The KCI airport expansion resulting in more flight connections makes travel easier.

Also, the City of Lenexa has been very cooperative. The newly developed business district offers many amenities that make it easy to host meetings of various sizes — retreats, client meetings, shareholder meetings, etc. There are many dining and shopping options, recreational facilities close by and within walking distance.

Vytelle is using this HQ office as a central hub for our distributed physical and virtual teams to come together in person periodically and meet.

Ron Starner
Executive Vice President of Conway, Inc.

Ron Starner

Ron Starner is Executive Vice President of Conway Data, Inc. He has been with Conway Data for 22 years and serves as a writer and editor for both Site Selection and the company's Custom Content publishing division. His Twitter handle is @RonStarner.


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