From Gone to Texas Guide 2021

2020: Austin's Capital Year

Region Profile — Capital
Courtesy of Travel Texas

Austin, the birthplace of Dell Technologies, is the economic hub of Texas’ Capital Region. The 10-county Capital region in central Texas stretches from Llano to San Marcos, La Grange to Georgetown. Home to approximately 2.4 million people, almost 95% of the region’s population lives in the Austin-Round Rock MSA.

The Capital region is a key hub for innovation with some of the biggest names in technology including Apple, 3M, Amazon, Google, IBM, Oracle, Intel, Texas Instruments and many more. Austin’s nickname of Silicon Hills signals to the region’s strong tech base and innovative startup culture.

Source: Conway Data

2020 was a banner year for the city which saw several relocations and expansions from the likes of Oracle, Amazon and BAE Systems. According to the Austin Chamber, these investments resulted in a record-breaking 22,114 jobs being announced. This was no small feat in a year so full of challenges.

A large piece of the city’s success in 2020, came as the result of the Tesla Gigafactory announcement. Set to be located in eastern Travis County, the Gigafactory will be one of the largest and most advanced automotive plants in the world. Tesla expects to generate up to 5,000 jobs and will bring $1 billion in capital investment to the region.

The region’s deep talent pool is bolstered by the presence of several institutions of higher education including, The University of Texas at Austin, Texas State University, Austin Community College, and The University of Texas at Austin Dell Medical School.

Savannah King
Managing Editor of Custom Content

Savannah King

Savannah King is managing editor of custom content for Conway Inc. She is an award-winning journalist and previously wrote for The Times in Gainesville, Ga. She graduated from the University of West Florida with a degree in Broadcast Journalism and lives near Atlanta.


Texas is drawing companies from across the U.S. with its famously pro-business climate, robust infrastructure and world-class workforce.

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