< Previous36 JANUARY 2024 SITE SELECTION million-sq.-ft. headquarters campus in downtown Richmond, and other firms are following suit. “We have been very intentional about marketing to corporate executives and site consultants, and our hard work is paying off,” says Wakefield. Jessica Benson, who has spent much of the past two decades serving as an executive with IDA Ireland and Enterprise Ireland, says that “Ireland’s Option Percent South Carolina 13.8 North Carolina 12.8 Georgia 11.7 Tennessee 11.7 Indiana 8.5 Texas 8.5 Alabama 6.4 Arizona 4.3 Ohio 4.3 Virginia 3.2 California 2.1 Kentucky 2.1 Michigan 2.1 Oklahoma 2.1 Other 6.6 Option Percent California 40.6 Florida 9.4 New Jersey 9.4 New York 9.4 Connecticut 6.3 Alaska 3.1 Arkansas 3.1 Illinois 3.1 Michigan 3.1 Texas 3.1 Vermont 3.1 West Virginia 3.1 Wyoming 3.1 Option Percent Texas 18.8 Indiana 15.6 South Carolina 15.6 Georgia 12.5 North Carolina 12.5 Ohio 6.3 Virginia 6.3 Alabama 3.1 Kentucky 3.1 Michigan 3.1 Pennsylvania 3.1 Option Percent Labor Shortages 30.2 Affordable Housing 18.8 Upskilling 10.4 Child Care 7.3 Remote Work 7.3 Rising Income Inequality 6.3 Labor-Management Relations 5.2 Lack of Soft Skills 5.2 Global Competition 3.1 Other 3.1 STEM Education 3.1 Labor Shortages California S. Carolina Texas Florida N. Carolina Indiana New Jersey Georgia S. Carolina New York Tennessee N. Carolina Affordable Housing 30.2% 40.6% 13.6% 18.8% 9.4% 12.8% 15.6% 15.6% 12.5% 12.5% 9.4% 11.7% 9.4% 11.7% 18.8% Georgia WORST BUSINESS CLIMATE BEST STATES FOR MANUFACTURING PROJECTS BIGGEST WORKFORCE CHALLENGE BEST MANUFACTURING WORKFORCE STATES 38 JANUARY 2024 SITE SELECTION consistency is hugely valuable to companies. Access to skills is a key factor in Ireland’s business attractiveness as well. We are known globally for our talent.” Benson adds that Ireland boasts the highest level of STEM graduates per capita in Europe and has been more open in its immigration policy than the U.S., leading to more tech talent choosing to relocate to the Emerald Isle. “Ever since Intel opened its first plant in Ireland in 1989, the semiconductor manufacturing industry has been investing in Ireland,” she notes. “Some $17 billion in new Intel investment is flowing into Ireland now, and more is coming.” Pro-business tax policy and access to a European Union market of 440 million add to the business appeal of Ireland. Digging into why the Carolinas are the manufacturing darlings of the consulting profession, Didi Caldwell, founder and principal of Global Location Strategies in Greenville, South Carolina, says the numbers add up for both states. “Low costs, existing workforce, low labor unionization, right-to-work, growing population and competitive energy costs” are key factors keeping the Carolinas on top for factory projects and jobs, says Caldwell. “Momentum influences perception, which further supports momentum. Plus, Greenville and Charleston consistently rank as the best places to retire, raise a family, or enjoy a girls’ weekend.” In other words, the sun is not setting on the Sunbelt anytime soon. INVESTMENT PROFILE: JOBSOHIO Innovation is a Team Sport K eep the line moving. Make one more pass. Change the momentum. Go with the fl ow. Focus. Work together toward a common goal. If cliches become cliches because they have a kernel of truth to them, it’s doubly true for sports. It may be triply true when it comes to the team approach to economic development in the Buckeye State. We all know there is no “I” in team, after all. But the team-based approach from JobsOhio is reaping dividends in areas where the “I”s have it: infrastructure, inclusion, institutions, ingenuity and innovation among them. Go no further than renowned location advisor Dennis Cuneo, the partner at Fisher & Phillips LLP with decades of site selection experience that included his role as senior vice president of Toyota Motor North America helping launch manufacturing operations in North America. Noting the momentum surrounding central Ohio and Columbus as Intel’s $ billion fabrication complex rises in Licking County, Cuneo says, “It’s very exciting stuff . I think Ohio is on the cutting edge. I really do.” Strong institutions and critical-mass metros are among the reasons. But so is everyday life. “Ohio is a nice environment,” says the veteran site selector, noting that professionals moving from an expensive place like Silicon Valley “can buy a big house and send their kids to good schools.” by ADAM BRUNS adam.bruns@siteselection.com SITE SELECTION JANUARY 2024 39 Columbus Crew leading scorer Cucho Hernandez celebrates after driving home a penalty kick in the 2023 MLS Cup Final on December 9, which the Crew won 2-1 before an overfl ow crowd at the team’s new Lower.com Field stadium. Photo courtesy of Columbus Crew40 JANUARY 2024 SITE SELECTION Schools like The Ohio State University, an important partner in the Columbus Innovation District, one of three Innovation Districts (including in Cleveland and Cincinnati) supported by JobsOhio. “Innovation is in Ohio’s DNA, from the Wright Brothers pioneering flight to Ohioans walking on the moon,” JobsOhio noted in August 2023 as it celebrated 12 years since its creation by former Gov. John Kasich. “JobsOhio builds on this spirit of innovation through a bold strategy focused on three imperatives: strategically deploying venture capital funding into Ohio’s entrepreneurial ecosystem, accelerating research discoveries into commercial products through collaborations between academia and industry, and creating urban Innovation Districts where entrepreneurs, tech startups and corporations can connect more deeply.” Sort of like teammates when they’re flowing in the zone. Foundational, Generational Investments Projects definitely are flowing in Ohio. Among the most recent: Payment processor Worldpay announced in December the return of its headquarters to Cincinnati. In addition to creating more than 500 new jobs, Worldpay will retain over 900 current jobs, representing a retained total payroll of $93.7 million. The news came a few days after residential cabinet company MasterBrand announced the move of its own corporate headquarters to Beachwood in Northeast Ohio. “Worldpay selecting Ohio for its headquarters showcases our position as a supportive environment for fintech innovation,” said Ohio Lt. Governor Jon Husted. “Coupled with the Cincinnati Innovation District, this announcement allows Worldpay to tap into a rich talent pool of highly skilled professionals in finance, technology and data analytics.” “Access to talent, quality of life, great educational institutions and the new direct flight from CVG Airport to London significantly contributed to the decision to make our corporate headquarters in Greater Cincinnati, connecting us to our customers worldwide,” said Charles Drucker, incoming CEO of Worldpay. The new British Airways flight came about as the result of JobsOhio’s air service restoration program. Sometimes several projects come from a single employer. Honda — which has been manufacturing in Ohio since 1979 — in February 2023 joined with LG Energy Solution to break ground on a 2.8-million-sq.-ft. EV battery plant in Fayette County where the companies will invest $3.5 billion initially and eventually $4.4 billion in a complex that will create 2,200 jobs. Honda also has announced plans to invest $700 million to re-tool several of its existing auto and powertrain plants in Ohio for production of EVs that will utilize the batteries made at the new joint venture. The Ohio State University and Honda in November 2023 announced a partnership for a battery cell research center at the Columbus Innovation District that leverages the $100 million JobsOhio Research and Development Center Grant program, which helps support JobsOhio’s targeted industries including Advanced Manufacturing, Aerospace & Aviation, Automotive, Healthcare, Financial Services, Food Processing, Information Technology, Logistics & Distribution, and Shale Energy & Petrochemicals. JobsOhio’s Innovation Districts are estimated to create 60,000 new jobs and have a $9 billion annual economic impact on the state over 10 years. They bring together what JobsOhio calls “three synergistic constituents”: medical and research facilities; academic institutions; and private corporations, all undergirded by STEM talent development. The three Innovation Districts are expected to inspire more than 47,000 STEM graduates and are being supported by $100 million each from JobsOhio. “Ohio’s Innovation Districts are strong individually in specialized areas, including gene therapy, emerging pathogen research, and pediatric oncology,” said JobsOhio President and CEO JP Nauseef in September. Ohio higher education institutions already An associate works on an Acura vehicle in Ohio, where two of the top 10 and five of the top 15 vehicles in the 2023 Cars.com American-Made Index are produced. Photo courtesy of Honda SITE SELECTION JANUARY 2024 41 graduate 38,000 STEM graduates annually. More are on the way: The state’s fiscal year 2024-’25 budget allocates $50 million to renew the highly successful TechCred program, which will generate 20,000 technology-focused credentials in each of the next two years. The state is investing another $300 million to expand, build, and equip career technical centers with the tools and technologies students need to prepare for employment in current and next- generation industries. Match that with affordable salaries and an upper Midwest work ethic — Ohio’s Labor Productivity Index (growth rate) has been No. 1 in the seven-state Midwest region since 2014 — and you have a heady mix for corporate and personal prosperity. Clusters On Top of Clusters The high-level skills in the state are about to be ratcheted upward. In the space of a few months, it was revealed that Columbus-based Battelle will lead the Appalachian Regional Clean Hydrogen Hub (eligible for up to $925 million in U.S. DOE grants) and Akron’s Sustainable Polymers Tech Hub was selected by the U.S. EDA as one of 31 Regional Innovation and Technology Hubs nationwide, with the added bonus of a federal Strategy Development Grant to move the hub forward. Greater Akron Chamber Polymer Industry Cluster Vice President Brian Anderson tells me, “JobsOhio and Team NEO, their regional affiliate (JO/TN), have been critical partners in the establishment and growth of our consortium, as well as marquee wins including our Tech Hub designation. JO/TN was a founding supporter of the Polymer Industry Cluster initiative that I lead out of the Greater Akron Chamber, representing a growing consortium of now about 50 organizations (mostly companies) engaging in the work of identifying common challenges and developing shared solutions.” They include such names as Goodyear, Bridgestone and Parker Hannifin. “JO/TN has supported this work financially, helping to staff these activities where our work as convener and facilitator is critical to cross-sector collaboration, building shared vision and goals, and planning development projects.” Team NEO is one of six regional economic development organizations that are key JobsOhio partners, the others being One Columbus, Dayton Development Coalition, Regional Growth Partnership (Toledo), REDI Cincinnati and Ohio Southeast Economic Development. Since the October announcement, Anderson says, “we have enjoyed a significant increase in momentum of our work. We have achieved more earned media The Short North neighborhood in Columbus (inset) is nearly as hot as the region’s Innovation District, whose momentum attracted Tishman Speyer to help design mixed-use development Carmenton. Images courtesy of Carmenton and TourismOhio42 JANUARY 2024 SITE SELECTION in the last six weeks than in the previous three years combined. We have formed new relationships with Fortune 500 and other industry-leading companies that we hadn’t made contact with yet before the designation announcement. And we’ve recently been awarded a $250,000 grant from the State of Ohio to support our consortium’s workforce development efforts … without naming names, I can say that the Tech Hub designation has increased enthusiasm and engagement of our industry partners, helping us to both reaffirm prior investment commitments as well as generate new interest.” SiteOhio Crucial to Industrial Development Infrastructure Shovel-ready sites are truly where the rubber meets the road when it comes to industrial development opportunities such as the current wave of large projects crashing onto U.S. shores. On top of the state’s No. 1 finish in Site Selection’s 2023 Global Groundwork Index rankings, which combine data from public infrastructure investment projects and private-sector facility projects, Ohio is stepping up to develop more megasites to capture the next Intel as well as smaller sites that pack plenty of punch. The state’s budget for 2024/2025 includes $750 million for the new All Ohio Future Fund, which prepares locations to be ready for large strategic economic development projects; $350 million investment in brownfield remediation to revitalize and prepare sites for future economic development opportunities; $124 million for water infrastructure modernization for townships, villages, and cities; $150 million for the Ohio Building and Demolition and Site Revitalization Program; and $30 million for the Rural Industrial Park Loan Program. The state’s SiteOhio program continues to build its portfolio of sites, totaling 23 at year end and certain to increase soon. Tonya Crist, owner of InSite Consulting Group, has been directly involved in authenticating SiteOhio sites since the launch of the program in 2015. What impressed her was JobsOhio’s hunger for doing things the right way, with no political agenda and a wide-open invitation for communities across the state’s 88 counties to have the opportunity to be vetted for readiness. “JobsOhio already was seen as a very flexible organization moving at the speed of business,” she says. “They just didn’t have the product ready to match their culture.” Today they do, to the tune of more than $13 billion invested and 22,000 jobs created so far. What stood out to Crist was the number of rural communities hungry for investment and ready to bring their execution up to speed with InSite’s coaching and guidance, whether the parcel was 50 acres or 1,000. In one community, she says, there was a need for water infrastructure that would cost $2 million to install. “Next thing you know, they got the water there and people located there,” she says. Not only have the wins increased, the leads have too, bringing consistent visibility to communities that weren’t being seen before for the authentic places they were. “One region that saw one prospect in a year saw over 90,” Crist says. Meanwhile, “the talent side of JobsOhio supports the site side,” she says. “We’re not just myopically looking at the dirt. In our decision-making model we’re also assessing the labor pool, and how it corresponds to the types of companies that might locate on the site.” The pace has been such that, Crist says, “some sites were sold before we even got them certified. No other state in the country has seen the kind of return on investment that JobsOhio has.” Ah yes, investment. Another “I” word that is never taken for granted but is always in the sights of the team at JobsOhio. This Investment Profile was produced under the auspices of JobsOhio, a private nonprofit corporation formed to drive job creation and capital investment in Ohio through business attraction, retention and expansion. Visit jobsohio.com. Next door to Cincinnati’s Great American Ballpark (named for locally headquartered Great American Insurance) sits a great American story in the Cincinnati Innovation District, which aims to build on an all- time high in research spending in 2022 by the University of Cincinnati and Cincinnati Children’s Hospital Medical Center and fuel an additional $2 billion in research over 10 years. Images courtesy of TourismOhio Tonya Crist SITE SELECTION JANUARY 2024 43 WESTERN EUROPE A ssociated for centuries with such legends as St. Hildegard of Bingen and Volker von Alzey (a minstrel in the court of Burgundy in Worms who was a central character in medieval nibelungen mythology), the village of Alzey in Rhineland-Palatinate southwest of Frankfurt is about to welcome an investment of legendary scale. Indiana-based Eli Lilly and Company in Novem- ber announced it would construct a new $2.5 billion manufacturing site there to “fur- ther expand the company’s global parenteral (injectable) product and device manufacturing network and support an increased demand for Lilly’s medicines, including its diabetes and obesity portfolio.” “As we look to usher in the next generation of medi- cines, we’re looking for people and partners who share our passion for improving health outcomes,” said Ilya Yuffa, executive vice president and president, Lilly International. “With this new investment, we hope to spark a new era of collaboration and innovation in Germany and the European Union defined by our shared purpose to find lasting solutions for patients.” Pending local approvals and permits, when the project becomes operational in 2027 it will be the company’s sixth manufacturing site in Europe, in- cluding one in nearby Fegersheim, France, located in the Strasbourg area a two-hour drive south along the Rhine. The new site in Alzey will employ up to 1,000 skilled workers, who will join a worldwide Eli Lilly workforce of more than 41,000, including more than 9,000 in Europe overall. “Lilly’s ongoing investments in Europe will create operational synergies, strengthen university and government relationships, support the early-stage life science ecosystem, and diversify the growing Lilly presence in Europe,” the company said. Among those investments will be up to an additional $100 million to increase its footprint in Germany’s early-stage biotech ecosystem, Lilly said. “These investments will focus on biotech and the life sciences venture capital funds — expand- ing Lilly’s incubator and accelerator engagements and strengthening Lilly’s ties and activities with world- renowned academic and innovation partners” who by ADAM BRUNS adam.bruns@siteselection.com And Then There Were Six Alongside the neighboring Fischmarkt, the Rossmarkt (horse market) is the downtown hub of Alzey, Rhineland-Palatinate, Germany. Photo courtesy of Rheinhessen-Touristik GmbH Eli Lilly will plant its sixth European flag with a $2.5 billion manufacturing site in Germany.Next >