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ASIA-PACIFIC REPORT: SOUTHEAST ASIA SPOTLIGHT
From Site Selection magazine, March 2007
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hina may be the biggest game in town, but it's not the only one when scouting out an Asian location. In fact, labor- cost advantages are increasingly hard to come by in China's heavily populated metros along the coast. Labor advantages remain in the hinterland, but heightened logistics costs can easily negate that benefit. Right on cue, markets like Vietnam and Thailand are emerging as more- than- viable alternatives. "In the auto industry, labor rates are actually higher in China for foreign companies than Thailand if you take into account mandated benefits like housing that need to be paid to the Chinese government," says David N. LaForest, managing director of TRW Fuji Serina Co., an engine components joint venture near Bangkok owned by the global TRW Automotive group based in Michigan. "But Thailand is not just a low- cost country, it's a leading competitive country because you get low costs together with a dedicated, loyal workforce that is enthusiastic to learn new things and that cooperates very well with the company." TRW's Thai engine valve plant will export more than 50 percent of its production after tripling capacity during the next 18 months to supply a Big Three US customer and other clients in America, Europe and Asia. LaForest says he enjoyed the time he spent working in China, but he still prefers Thailand: "It's not a hardship posting. I've been very happy here." Top- grade infrastructure near Bangkok includes the new Suvarnabhumi Aiport and Laem Chabang Sea Port, now doubling capacity. Both are close to TRW's location at Amata Nakorn industrial estate, which LaForest chose after two years of shopping. "Location, infrastructure and management sold us on Amata. Their people are as attentive to us as to much larger customers, and they really care about the environment." Among the 450 other manufacturers at
In Vietnam, booming foreign direct investment has helped the economy grow faster than 7 percent annually in recent years. FDI grew from US$4.5 billion in 2004 to more than $6 billion in 2005. "For the past 10 years, foreign and local investors have looked forward to Vietnam fulfilling its high potential," says Dr. Huynh Ngoc Phien, president of Amata Vietnam industrial estates. "Now it is really happening thanks to infrastructure upgrades as well as legal and regulatory reforms." Amata operates a 700- hectare (1,730 acre) site near Ho Chi Minh City in southern Vietnam hosting 90 companies. Phien cites anecdotal evidence that Vietnam competes well with China: "Korean Chamber of Commerce officials tell me that among member companies investing overseas, some 60 percent of their projects in Vietnam are profitable compared to just 10 percent in China."
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