From Site Selection magazine, November 2004

WORLD REPORTS
Edited by JOHN W. McCURRY

Automakers Revving Up
South American Production

Several major European auto builders plan to increase or resume production in South America's two largest countries. The projects will serve the Mercosur market.
       Renault is investing US$70 million in a new production line at its facility in Parana, Brazil, to manufacture its new Megane Sedan II model, a restyling of earlier models. Renault plans to initially produce 20,000 vehicles annually with a market launch set for late 2005. Renault currently claims about 4 percent of the Brazilian automobile market.
Renault plans to manufacture its new Megane Sedan II at its plant in Parana, Brazil. The French company is investing US$70 million in a new production line.

       In Argentina, PSA Peugeot Citroën plans to launch two models at the group's Buenos Aires plant, where the Peugeot 206, 307 and Partner and the Citroön Berlingo are currently manufactured. Production is expected to begin by 2007. The company also plans to boost output at its Jeppner, Argentina, facility, which makes engines and other mechanical components.
       Peugeot says it is adding the models in response to the improving Argentine economy. The new models will be exported to other Mercosur countries as well as to other Latin American markets. The company says annual output at the Buenos Aires plant will rise from 45,000 cars this year to 100,000 in 2007. The plan will create more than 1,000 jobs at the two facilities, in addition to 300 already hired in 2004. Total investment will be 450 million Argentine pesos (US$150 million).
       Published reports in Argentina indicate Fiat may soon resume production at its plant in the central province of Cordoba. Fiat halted production there in 2002 while in the midst of a financial crisis. The company is considering manufacturing the latest version of the Siena at the plant.



Kia Building on Popularity in Iran

Kia, the leading car brand in Iran with 32 percent of market share, says its Rio compact sedan will be assembled and sold in the Iranian market beginning in early 2005. Under the agreement with Iranian partner Saipa Corp., Saipa will assemble the Rio on a knockdown basis from disassembled kits exported by Kia.
       Saipa plans to boost capacity at its Tehran plant with new production facilities. Kia began its knockdown business in Iran with Saipa in 1993. Since then, more than 740,000 Kia Prides have been assembled and sold in Iran.
Honeywell is building a manufacturing plant for non-ozone- depleting refrigerant products in Qingpu, Shanghai, China. The plant will open by the end of the year. Richard Preziotti, Honeywell Chemical's vice president and general manager, is fifth from right.


Honeywell Set to Open
Refrigerant Plant in China

Honeywell is building a manufacturing plant for non-ozone-depleting refrigerant products in Qingpu, Shanghai, China. The company says the facility will be operational by the end of 2004. While Honeywell officials have not disclosed the size of the investment, they say it follows a recent increase in HFC (hydrochloroflurocarbon) manufacturing capacity in the U.S., which included more than $200 million in new capital investment.
       The new facility is part of an overall Honeywell Specialty Materials plan for growth in the Asia Pacific region.



 

Swiss Swigging On New Energy Drink Plant

The Rauch Group of Austria plans to build a new factory to produce the Red Bull energy drink in Widnau, St. Gallen, Switzerland. The plant will open in late 2005 and will employ about 80 to produce more than 65 million drinks per year. The plant is the latest cooperation between Rauch and Red Bull. Rauch is one of the largest producers of juices in Austria.

 


Two Plants Take Opposite
Tacks on Absolutely Smoking Market

Fertin Pharma has opened the world's largest medical chewing gum plant in Vejle, Denmark. The company, which works in partnership with some of the world's largest pharmaceutical manufacturers, invested US$90 million in the facility, which includes 86,000 sq. ft. (7,990 sq. m.) of manufacturing space.
       The plant, which has been approved by the U.S. Food & Drug Administration to serve the U.S. market, will employ 200 to produce its MediChew tablets, produced with such partners as Novartis and GlaxoSmithKline. The U.S. market represents about half of the global market for pharmaceutical gum. Fertin Pharma sells its tablets in 24 countries and U.S. sales exceeded $20 million in 2003, led by sales of smoking cessation products.
       In a less health-conscious era, the saying went, "Smoke 'em if you've got 'em." In China, they've certainly got plenty of smokers. The World Health Organization reports that two-thirds of all adult males in China are smokers.
       So, it's no surprise that British American Tobacco (BAT) officials would light up at the prospect of a proposed joint venture that would serve that king-size market with a $1.8-billion plant, the London-based company's largest. BAT's partner to be is China Eastern Investments Corporation Limited. The factory would have an annual capacity of 100 billion cigarettes. A location has not been announced.
Fertin Pharma's new high-tech plant in Denmark will serve the medicinal gum market in the U.S.
       Shortly after BAT made the announcement, Chinese government officials, including the State Tobacco Monopoly Administration, denied that BAT had received permission. However, BAT Chairman Jan du Plessis expressed confidence the deal would eventually proceed.

Major recent expansions by two coal trans-shipment companies at the Port of Amsterdam will help supply Germany's growing need for imported coal. Coal production in Germany has declined for years with many mines closing.


Amsterdam Port
Handling More Coal


Overslag Bedrijf Amsterdam (OBA) is expanding on the former Ford site, adding an extra 9 hectares (22.2 acres). Amsterdam Coal Processing is adding 3.5 hectares (8.6 acres). The expansions increase port trans-shipment capacity by 3 million tons and provide extra storage capacity for more than half a million tons.
       The port has long been a focal point for coal storage and trans-shipment: Coal accounts for about 30 percent of all trans-shipped goods. Much of it is pre-processed at the port before leaving. Much of the coal goes to steel manufacturer Corus; various Dutch electricity generating stations, such as the Hemwegcentrale, which provides Amsterdam's electricity; and to users in the German hinterland, particularly in the Ruhr region. Site Selection



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