Before we get to the main topic of this letter, I want to take this opportunity to urge you to register early for IAMC’s Fall Professional Forum in Québec City, which happens Sept. 13-17, 2014. Go to www.iamc.org and sign up today, if you can. Second, I extend my thanks and congratulations to all who made possible the success that was the Pinehurst Professional Forum. In particular, my gratitude goes out to the sponsors, presenters, staff and the entire IAMC leadership team.
In IAMC’s early days, everything revolved around the Professional Forums, but today we have many additional member service programs, such as IAMC Local, International, Industry Groups, Connect, Volunteer Service Projects and others. In the early days, program integration was not an issue. Today, weaving together IAMC’s many elements requires the attention of the staff, committee chairs and board members. The payoff is potentially large — an incremental increase in the value of each program because they’re more mutually supporting.
The possible outcomes of better program integration include assisting Active member recruitment, lengthening member retention, improving education programs and broadening the organization’s geographic coverage in the US and worldwide.
Of the possible integration tools, our publications, Dispatch Newsletter, Hardcopy, IAMC Notes, Site Selection Magazine and the Web site are the most versatile. Good communications, like sharing details of successful programs, promoting speakers at future events and announcing results of board of directors meetings, enable members to ask better questions of IAMC’s leadership, request programs they need and make the best possible choices regarding where and when they participate. Publications can support every strategic objective.
Sharing program details across Professional Forums, IAMC Local and International is particularly valuable because each has its own development team. While successful Forum programs are usually known to education planners for Local and International, the reverse may not be so. Local and International program planning is often done by each event’s planning team with help from staff and a few committee members. If the planners of each of IAMC’s roughly 25 annual education events know the topics, presenters and outcomes of all the others, they have a richer programming pool for the event they’re working on.
Research also can cut across and benefit several parts of IAMC. For example, data compiled and pulled from the Active Member Benchmarking Program in 2010 was developed into a white paper and distributed to all members. The report also was used as the basis for Professional Forum education programs.
More recently, the SIOR-IAMC joint venture research publication “Designing Flexibility into the Industrial Workplace” has been an outstanding source of spin-off benefits. First, the publication itself was sent to every member. Then it was used as the basis for an IAMC Local program. The publication is being considered by an IAMC International planning team for replication using data from corporate end-users and their companies in that country. A significant upshot of this could be a highly developed, cohesive and self-directed planning team. Developing the team sense of a small IAMC-focused group outside the US is difficult and time consuming but may be accelerated by this research.
Alliances with outside organizations can serve as internal integrators. The above-mentioned collaboration between IAMC and SIOR has engaged and benefitted most aspects of IAMC. The white paper is the most conspicuous result. This was picked up by business press in New York resulting in thousands of dollars of free publicity. Further, the alliance has resulted in program topics and presenters for IAMC Local and International events, as well as helping us beef up invitation lists for these.
I encourage you to read IAMC’s publications. Occasionally, scan the Web site to see what’s changed. If you have questions, call me or a staff member. IAMC is making rapid advances as a source of education and networking. Keep up with and avail yourself of the new programs. Try them. This is the best way to get the most value for your membership dollar.
Chair, IAMC Board of Directors
Director, International Real Estate, Kellogg Company
uébec City, capital of the Canadian province Québec, is one of the oldest, most charming and historic cities in North America. It’s also the site of IAMC’s Sept. 13-17, 2014, Fall Professional Forum, which will be headquartered at the Hilton Québec and Delta Québec hotels. Both properties are located in walking distance of most of Québec City’s downtown attractions.
In “36 Hours in Québec City,” New York Times reporter Noah Rosenberg writes, “Québec is a city of delightfully stark, yet virtually seamless contrasts; centuries-old fortification walls lead to chic open-kitchen restaurants, and cobblestone streets give way to bike paths and innovative art institutions.”
Americans tend to have at best a vague knowledge of the Province of Québec and its eponymous capital. Most know the official language is French. And we’ve heard it has separatist leanings. But often such sketchy understandings of how things are somewhere else in the world are found to be completely inadequate when you go there and experience it for yourself.
Québec City was established by French explorer Samuel de Champlain in 1608 at a point where the St. Lawrence River narrows slightly. The French handed the city and region to the English in 1763 per agreement in the Treaty of Paris, which concluded the Seven Years War. Canada became a self-governing dominion within the British Empire in 1867 and gained full independence in 1982.
Château Frontenac — This striking structure stands out in any panoramic photo of Québec City. It was constructed by Canadian Pacific Railway as a luxury hotel to serve as a destination for the company’s passengers.
Vieux-Québec (Old Québec) — This 17th century section of Quebec City is reminiscent of the old-town parts of many European cities. Divided into Haute-ville and Basse-ville, upper and lower town, Old Québec is a great area to dine out and sample the local cuisine.
Vieux-Port de Québec — In the 19th and early 20th centuries, the Port of Québec was one of the five busiest in the world. Today, it’s popular as a cruise ship terminal and tourist stop for its splendid variety of restaurants and shops.
Montmorency Falls — Located about seven miles from Quebec City, Montmorency Falls is a massive waterfall rivaling Niagara Falls in some of its dimensions. A park surrounding the falls provides hiking trails and picnicking facilities.
Plains of Abraham — On Sept. 13, 1759, British troops under General Wolfe climbed a steep cliff to a large clearing where they surprised and defeated French forces under General Montcalm. The battle’s outcome eventually led to France surrendering all of what is now Canada to the British. The clearing is now a large park with easy access from most of Québec City.
Île d’Orléans — This large island in the St. Lawrence River estuary was one of the first areas of the region to be settled.. Île d’Orléans makes an interesting tourism destination for its farms and small villages.
Hotel du Parlement — Designed by Eugène-Étienne Taché, the Province of Québec’s Parliament building, known as Hotel du Parlement, is located in the La Cité-Limoilou borough of Québec City. Above the main entrance, Taché placed the province’s coat of arms and just below this a motto proposed by him alone: Je me Souviens, translated as “we remember.” The inscription caught on with the public and has become part of the region’s brand. It will likely catch on with IAMC members long after they’ve left this delightful city. — Joel Parker