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TOP MICROS OF 2018
From Site Selection magazine, March 2019
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TOP MICROS OF 2018
by GARY DAUGHTERS

Ohio’s winning ways stem from collaboration and commitment to community.

Micropolitan is a fancy word for a small town. The U.S. Census Bureau provides an exhaustive definition, but when it comes down to it, a micropolitan statistical area (MSA) is a geographic region of one or more counties with one city of 10,000 to 50,000 people. Micropolitans are sprinkled throughout the state of Ohio, and some are right out of a work by Norman Rockwell.

Charming, yes. Sleepy, no. Not in Ohio, as emphatically shown in Site Selection’s ranking of Top Micropolitans for 2018. In 2018, as in the three previous years, Ohio produced more Top 100 micropolitans —17 — than any other state. Four Ohio micropolitans — Findlay, Wooster, Ashland and Defiance — made the Top 10. Perhaps most impressive of all, micropolitan Ohio’s 109 qualifying investments dwarfed those of second-place Kentucky, which totaled 40. The remainder of the Top 10 include Georgia, North Carolina, Nebraska, Texas, Tennessee, Indiana, Alabama and Pennsylvania.

Wooster
“The quality of life is a true selling point.” Second-ranked Wooster gathers for the holidays.
Photo courtesy of Wayne Economic Development Council

No. 1: Findlay

The best athletes work like mad to remain at the tops of their games. The best teams play through injuries and put individual egos aside.

So it is with Findlay, which might be seen as the concentrated essence of small town Ohio. With 23 qualifying investments, Findlay, an hour south of Toledo, is Site Selection’s top micropolitan for the fifth straight year. It’s a record of dominance that has helped propel the town of 41,000 residents to superstar status, so much so that Tim Mayle, director of Findlay-Hancock County Economic Development, is forever being asked to explain the “Findlay Formula.”


Findlay, Ohio

Top Projects by Capital Investment

Company City New/
Expansion
$USM Jobs
Home Depot Rapid Deployment Center Van Buren 25  
MITEC Powertrain Findlay E 20 77
Nissin Brake Ohio Findlay E 15  
Whirlpool Corp. Findlay E 13 260
Hamlet Protein Findlay E 12  

“What sets Findlay apart,” Mayle tells Site Selection, “is our ability to collaborate within the community to solve problems. We have the ability in Findlay to pull everybody together.”

And that includes the business community.

“I’ve seen how people work together to truly try to find the ideal ‘win-win’ for Findlay,” says Dale Laws, vice president of manufacturing operations for Whirlpool, one of Findlay’s top employers. “It’s been that mindset that has contributed to the great success that Findlay has seen.”

Whirlpool, which last year plowed another $13 million into its Findlay dishwasher plant, is one of the town’s “Big Three” of repeat investors, which also includes Marathon Petroleum and Cooper Tire and Rubber Company. Marathon and Cooper deploy their top brains to Findlay, as each has its headquarters there.

Findlay also brings a powerful bench to the game, especially in logistics and the automotive industry. Findlay’s 2018 investors include MITEC Powertrain ($20 million), Freudenberg ($3.7 million), Nissin Brake ($15 million), Home Depot Rapid Deployment Center ($25 million), Ohio Logistics ($7 million) and Best Buy Warehousing Logistics ($2 million).

2018 Top States

By Most Top Micropolitan Areas

Rank State Count Projects
1 Ohio 17 109
T2 Kentucky 10 40
T2 Georgia 10 31
4 North Carolina 8 39
5 Nebraska 7 23
T6 Texas 6 14
T6 Tennessee 6 15
T6 Indiana 6 19
T6 Alabama 6 23
10 Pennsylvania 5 14

In keeping with the notion that you’re either getting better or you’re getting worse, the past year ushered in three transformative changes to Findlay’s business community:

  • In April, Marathon announced the $23-billion purchase of its rival, Andeavor, thus creating the nation’s largest independent U.S. refiner by capacity. Marathon CEO Gary Heminger, a Findlay native, will run the combined company.

    “We now have 16 refineries, 4,000 convenience stores, 8,500 Marathon-branded locations, 10,000 miles of pipeline and one of the biggest inland barge systems in the country,” Heminger tells Site Selection.

    Several hundred people, representing some of Andeavor’s top talent, with be relocating to Findlay, Marathon’s home for 130 years.

    “We could go anywhere with our headquarters,” says Heminger, “I’ve had offers from big cities around the country. But you can’t replace the knowledge, experience and tremendous work ethic that the people of northwest Ohio bring to the table.”

  • With one year left on her second four-year term, Findlay Mayor Lydia Mihalik was tapped to lead the Ohio Development Services Agency by newly elected Governor Mike DeWine. Mihalik spearheaded Findlay’s rise to the top of Site Selection’s annual rankings. She chuckles when asked if she’ll employ the Findlay Formula throughout small-town Ohio.

    “What’s happening in Ashland is different from Defiance. What’s happening in Findlay is different from Wooster,” she says. “Every community has its different areas of uniqueness. But, really, what stands out is that midwestern pride and work ethic. These communities are oriented toward solutions.”

  • In October, officials from Findlay and Hancock County launched the first phase of a long-awaited project to stem the city’s flooding problem. Findlay’s history of flooding dates back to 1913, and the Blanchard River and its tributaries overflowed most recently two years ago. Mayle says the issue spooked at least one company that was considering Findlay for its headquarters.

    “They said ‘absolutely not. We’re not coming until you take care of flooding.’ ”

    The initial phase of flood mitigation, paid for in part by a flood tax the town enacted, is to widen the Blanchard along a half-mile stretch just north of the city’s center.

    “This has been 100 years in the making,” says Mayle. “We all worked together, and that means the city, the county, the agricultural community and the business community.”

    He says Findlay hopes to leverage flood mitigation for other benefits.

    “How do we create areas along the river for people to gather? How do we tie in bike paths, amphitheaters? The Findlay Formula isn’t just economic development, it’s our entire community, and that’s ultimately what makes us successful.”

No. 2: Wooster

In 1897, Jerome Monroe Smucker began selling apple butter from a horse-drawn buggy in Orrville, Ohio, on the outskirts of Wooster. Today, the J.M. Smucker company is synonymous with fruit spreads and peanut butter, and a market leader in shortening and oils, ice cream toppings and beverages. Smucker still makes apple butter, too, and with 25 manufacturing operations spread across the United States, the company enjoyed 2018 net sales of $7.3 billion. It still calls the Wooster region home.

“Orrville is home to our corporate headquarters and a state-of-the-art manufacturing facility,” says Ray Hancart, chief of corporate communications. “Wayne County has contributed to our success in many ways, but one of the principal contributions is the quality of life the area offers our employees. The quality of life in Wayne is a true selling point.”


Wooster, Ohio

Top Projects by Capital Investment

Company City New/
Expansion
$USM Jobs
Morgan Corp. Orrville N 23 139
Xcess Limited Wooster 7 125
Fort Wayne Metals Wooster E 4 42
Prentke Romich Corp. Wooster E 4 30
Western Reserve Group Wooster E 4  

Wooster, the Wayne County seat, climbs to second in Site Selection’s new ranking after third-place showings the previous two years. Its 17 qualifying projects represent capital investments totaling $57.3 million, including $42.2 million that went toward manufacturing.

“This is a great honor,” says Tom Pukys of Wooster’s climb in the rankings. Pukys, president of the Wayne Economic Development Council, says local businesses “are really focused on economic development.”

Pukys describes Smucker, which employs 1,700 workers in corporate and 300 in manufacturing, as one of two anchors of the local economy. The other is Schaeffler, the Germany-based automotive supplier that, like Smucker, employs about 2,000 workers.

“Schaeffler’s manufacturing success story in Wooster began with just six employees assembling clutches for the Plymouth Horizon/Dodge Omni compact cars,” the company says in a statement. “Schaeffler has expanded the Wooster manufacturing campus 20 times, growing from 27,000 sq. ft. (2,508 sq. m.) to over 800,000 sq. ft. (74,322 sq. m.). What began as a team of six hardworking clutch assemblers has evolved into a peerless team of approximately 2,000 highly skilled employees driven by the electrification of the automotive powertrain and a dedication to help shape the future of mobility.”

After a mammoth expansion in 2017 totaling $60 million, Schaeffler is growing again. In October, the company announced a $2.5-million plan to add nearly 21,000 sq. ft. (1,950 sq. m.) to its Wooster facility and to hire an additional 300 workers.

“In addition to serving as the company’s global center of competence for its torque converter product line, the Wooster site is the leading facility for the development and production of Schaeffler’s E-Mobility solutions in the United States,” the company says.

Wooster’s top project of 2018 was a $23-million investment by Morgan Corporation, a Georgia-based company that calls itself North America’s largest manufacturer of medium-duty truck bodies. After a lengthy site search throughout the Midwest, Morgan obtained a lease on a 340,000-sq.-ft. (31,587-sq.-m.) building formerly owned by JLG, a maker of aerial platforms. Morgan plans to hire about 140 workers, with full production to launch in early 2019.

Tied for No. 5: Ashland

There’s nothing like the presence of a brewpub to indicate economic fermentation in a small-town economy. Doug Reynolds has seen it, himself, since he and his wife, Anna, opened Uniontown Brewing Co. in downtown Ashland, Ohio, in December of 2017.

“A year before we opened, 75 percent of the downtown buildings were leased,” Reynolds tells Site Selection. “As of today, that’s up to about 95 percent. Six buildings have sold since we opened. It’s just a really good vibe downtown now.


Ashland, Ohio

Top Projects by Capital Investment

Company City New/
Expansion
$USM Jobs
Central Ohio Medical Textiles Ashland N 20 100
Eco-Flo Products Ashland E 13  
TWG Development Ashland N 9  
Brethren Care Ashland 5  
Stone Creek Dental Ashland 3  

“The word that pops out is ‘catalyst,’ ” says Reynolds, an Ashland native. “The mayor comes in and talks to us about being at the forefront of a movement. It’s awesome to hear those words.”

“It’s amazing to see,” says Anna.

Uniontown, in 2018, expanded its payroll by 35 workers, one of 11 qualifying investments in the Ashland micropolitan that pushed the perennial Top 10 finisher from a seventh-place tie in 2017 into a tie for fifth place in Site Selection’s new rankings.

The roots of this diversifying local economy, not surprisingly, lie in manufacturing, says Kathy Goon, executive director of Ashland Area Economic Development. The county’s 96 manufacturers include Pioneer National Latex, founded in Ashland in 1939. The world’s most prolific latex balloon maker, Pioneer currently employs 111 workers, 20 percent of whom have been there longer than 30 years.

“Our town,” says Goon, “was built on latex balloons.”

With an output of 2.5 million balloons a day, Pioneer broke ground in June on a warehouse expansion for which it received a 50-percent reduction in property taxes for 10 years.

Other repeat investors include Perio, maker of Barbasol shaving cream, every can of which is produced in Ashland; Mansfield Plumbing Products; and Step2, which calls itself the country’s largest manufacturer of preschool and toddler toys. Goon says the community’s business recruitment strategy is built around achieving proper scale.

“Not that we wouldn’t embrace Amazon or another bigger company,” she says, “but we embrace the ones that are 100 to 150 employees. That’s our sweet spot, because we can get them here, we can give them what they need and if they happen to fail or leave, it’s not going to devastate the community.”

COMTEX, a high-tech launderer that services hospitals, will invest $41.2 million and expects to employ 75 workers at its 75,000-sq.-ft. (6,968-sq.-m.) laundry facility. Myles Noel, COMTEX CEO, tells Site Selection that Ashland stood out among the company’s other suitors.


Top 10 Micropolitan Projects

By Capital Investment

Company City State New/
Expansion
$USM Jobs
Big River Steel LLC Osceola AR 1,200 500
International Paper Co. Selma AL E 553  
Bridgestone Americas Tire Operations Wilson NC E 266  
Agropur Coopérative Lake Norden SD E 250 125
Viega McPherson KS 210  
Denso Corp. Athens TN E 190 320
Whole Stone Farms Fremont NE E 180  
Frito-Lay Frankfort IN E 159 50
Pfizer McPherson KS E 156 325
Portobello America Baxter TN 150 220
           

“We would go to other locations and be met by an individual or a realtor or a developer. When we went to Ashland,” Noel says, “we were met by a team, including an executive of Grow Ashland, the people responsible at the political level, the people responsible at the operational level, the chief engineer, the whole team.

“We were overwhelmed by the reception. Overwhelmed by the respect with which they treated us. It was really quite refreshing to find people who were so motivated to do the right thing for the community and so motivated to help us succeed.”


2018 Top Micropolitan

By Number of Projects

  Micropolitan Projects
1 Findlay, Ohio 23
2 Wooster, Ohio 17
3 Batavia, N.Y. 13
4 Shelby, N.C. 12
T5 Tupelo, Miss. 11
T5 Ashland, Ohio 11
7 Cullman, Ala. 10
8 Defiance, Ohio 9
9 Wilson, N.C. 8
T10 Angola, Ind. 7
T10 Danville, Ky. 7
T10 Orangeburg, S.C. 7
T10 Danville, Va. 7
T14 London, Ky. 6
T14 Beatrice, Neb. 6
T14 Tiffin, Ohio 6
T14 Wapakoneta, Ohio 6
T14 Manitowoc, Wis. 6
T19 Blytheville, Ark. 5
T19 Thomasville, Ga. 5
T19 Waycross, Ga. 5
T19 Glasgow, Ky. 5
T19 Mayfield, Ky. 5
T19 Ogdensburg-Massena, N.Y. 5
T19 Sanford, N.C. 5
T19 Fremont, Ohio 5
T19 Sidney, Ohio 5
T19 Greenwood, S.C. 5
T29 Selma, Ala. 4
T29 Bainbridge, Ga. 4
T29 Calhoun, Ga. 4
T29 Plymouth, Ind. 4
T29 Frankfort, Ky. 4
T29 Madisonville, Ky. 4
T29 Opelousas, La. 4
T29 Hastings, Neb. 4
T29 Kearney, Neb. 4
T29 Marion, N.C. 4
T29 New Castle, Pa. 4
T29 Somerset, Pa. 4
T41 Talladega-Sylacauga, Ala. 3
T41 Cordele, Ga. 3
T41 McPherson, Kan. 3
T41 Adrian, Mich. 3
T41 Vicksburg, Miss. 3
T41 Norfolk, Neb. 3
T41 Plattsburgh, N.Y. 3
T41 Albemarle, N.C. 3
T41 Roanoke Rapids, N.C. 3
T41 Ashtabula, Ohio 3
T41 Bellefontaine, Ohio 3
T41 Bucyrus, Ohio 3
T41 Celina, Ohio 3
T41 Zanesville, Ohio 3
T41 Athens, Tenn. 3
T41 Crossville, Tenn. 3
T41 Union City, Tenn.-Ky. 3
T41 Corsicana, Texas 3
T41 Lufkin, Texas 3
T41 Big Stone Gap, Va. 3
T41 Sheridan, Wyo. 3
T62 Albertville, Ala. 2
T62 Troy, Ala. 2
T62 Douglas, Ga. 2
T62 Fitzgerald, Ga. 2
T62 Jefferson, Ga. 2
T62 Jesup, Ga. 2
T62 LaGrange, Ga. 2
T62 Freeport, Ill. 2
T62 Auburn, Ind. 2
T62 Frankfort, Ind. 2
T62 Huntington, Ind. 2
T62 Warsaw, Ind. 2
T62 Bardstown, Ky. 2
T62 Maysville, Ky. 2
T62 Mount Sterling, Ky. 2
T62 Minden, La. 2
T62 Hannibal, Mo. 2
T62 Lebanon, Mo. 2
T62 Sedalia, Mo. 2
T62 Columbus, Neb. 2
T62 Fremont, Neb. 2
T62 Scottsbluff, Neb. 2
T62 Auburn, N.Y. 2
T62 Rockingham, N.C. 2
T62 Washington, N.C. 2
T62 New Philadelphia-Dover, Ohio 2
T62 Norwalk, Ohio 2
T62 Salem, Ohio 2
T62 Wilmington, Ohio 2
T62 Meadville, Pa. 2
T62 Pottsville, Pa. 2
T62 Sayre, Pa. 2
T62 Gaffney, S.C. 2
T62 Seneca, S.C. 2
T62 Watertown, S.D. 2
T62 Cookeville, Tenn. 2
T62 Martin, Tenn. 2
T62 Pecos, Texas 2
T62 Plainview, Texas 2
T62 Rio Grande City, Texas 2
T62 Sevierville, Tenn. 2
T62 Sulphur Springs, Texas 2

 

Gary Daughters
Senior Editor

Gary Daughters

Gary Daughters is a Peabody Award winning journalist who began with Site Selection in 2016. Gary has worked as a writer and producer for CNN covering US politics and international affairs. His work has included lengthy stints in Washington, DC and western Europe. Gary is a 1981 graduate of the University of Georgia, where he majored in Journalism and Mass Communications. He lives in Atlanta with his teenage daughter, and in his spare time plays guitar, teaches golf and mentors young people.

 




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