Site Selection magazine
twitter linkedIn facebook email email email
From Site Selection magazine, May 2019

Winning Is No Accident

Photo: Getty Images

Between 2008 and 2018, Invest in Bogota welcomed

in FDI that has created
35,000 JOBS

Invest in Bogota brought in
43 projects


in 2018, valued at approximately
$258 million

Raise your hand if a decade ago you would have predicted that Invest in Bogota would win a Top IPA Award four years running, or that Colombia would emerge as the center of FDI and economic prosperity for the region.

Me neither.

Yet here we are, and I can personally attest to how utterly and completely they’ve earned it.

Consider that the Bogota region accounted for 31% of Colombia’s GDP in 2018, while being home to only 22% of Colombia’s population.

That’s no accident.

Bogota’s GDP grew by 3.6% in the last decade, well ahead of the 2% Latin American average.

That’s no accident.

Bogota has the highest average income per person, of all Colombia’s cities.

That’s no accident.

The city of Bogota has one of the lowest inflation rates in Latin America. In 2018 it was 3.06%, considerably lower than cities such as Buenos Aires, Mexico City and São Paulo.

That, as you may expect, is no accident.

Invest in Bogota (IIB) plays a large role in all this growth. In the last decade alone, Invest in Bogota helped facilitate 336 new projects, with an estimated total investment of more than $2.3 billion. These investments created more than 35,000 new jobs during the same period.

In 2018 alone, Invest in Bogota supported the attraction of 43 new investment and expansion projects worth $258 million. For every dollar invested by the city in IIB, 180 dollars have been generated in foreign direct investment.

For those wondering what makes a Top IPA, it’s that. All of that. Come down and see for yourself.

For Invest in Bogota, winning’s no accident.

This Investment Profile has been prepared under the auspices of Invest in Bogota. For more information, visit

Adam Jones-Kelley
President of Conway, Inc.

Adam Jones-Kelley

Adam Jones-Kelley serves as President of Conway and Publisher of Site Selection magazine, having been with the company for nearly 20 years. Adam is a featured speaker at events around the world and a regular contributor to Conway's various publications.


Site Selection online is a worldwide service of Conway Data, Inc. ©1983-2024, all rights reserved. Data is from many sources and not warranted to be accurate or current. To unsubscribe from our print magazine, contact Julie Clarke. For general inquiries, visit our contact page. For technical inquiries contact the Webmaster.