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From Site Selection magazine, November 2019

The Lands of OZs

Early Returns and Major Concerns Across the Opportunity Zone Landscape

A production studio operated by NBCUniversal Studios will be an anchor for an OZ in Albuquerque.
Photo by courtesy of Visit Albuquerque


Like Twitter or a double latte, Opportunity Zones (OZs) have sparked a whole lot of chatter, but little tangible action — if by action we mean projects moving dirt, erecting walls and creating jobs in the 8,700 OZs across the United States defined by low-income census tracts.

In June 2018, by a provision in the 2017 federal tax reform legislation, the U.S. Department of the Treasury certified over 8,700 OZs through the end of 2028. Per the Economic Innovation Group, they have an average poverty rate of nearly 31%,and contain 1.6 million places of business, 24 million jobs, and 35 million Americans. According to the Urban Institute, less than 4% of them are at high risk of rapid socioeconomic change, displacement, or gentrification. But that doesn’t mean they’re not at medium risk.

Could OZs be used to enable company locations and job creation? The vehicles through which OZ action will take place are Qualified Opportunity Funds (QOFs). The National Council of State Housing Agencies in July published a directory of 163 of them, which collectively expect to raise nearly $43 billion. The Novogradac Opportunity Funds Listing includes 287 QOFs. Accounting and consulting firm Novogradac reported in late October that of those, 112 report having raised $3.17 billion. The total may increase dramatically by the end of this year, as taxpayers must invest by then to receive the maximum 15% reduction in capital gains.

An OZ designation was part of the context behind Grace Street Properties’ recent purchase of Station Plaza in North Woodbridge, Virginia, near the new Amazon HQ2.
Photo by courtesy of Visit Albuquerque

Of the capital reported raised to date, Novogradac reports, 22.4% ($710 million) is in QOFs focused solely on residential development, and 64.8% ($2.05 billion) is in funds planning to invest in multiple investment categories. “Operating business QOFs are lagging in reported fundraising,” said Managing Partner Michael Novogradac. “The positive news is that $201 million has been raised by funds targeting solely commercial real estate, which largely serves as an indirect catalyst for operating businesses, and funds with capital of more than $2.25 billion are planning to invest solely, or at least partially, in commercial real estate.”

At least a couple of OZ-related deals are big deals indeed. In September, developer Blue Ocean announced its acquisition of The Middle River Depot, located in Eastern Baltimore County, Maryland. At 2 million sq. ft., Middle River Depot, once home to B-26 bomber manufacturing during World War II, is the largest industrial building in the state of Maryland, and slated to become one of the largest OZ developments in the Mid-Atlantic under its new destination name, “Aviation Station.”

The redevelopment of a warehouse property owned by Garcia Realty and Development near downtown Albuquerque into a production studio operated by NBCUniversal Studios will be an anchor of a newly designated OZ. NBCUniversal has promised to spend $500 million on production and hire 330 full-time employees.

Zones on Top of Zones

Incentives guru Timothy J. Bartik, senior economist at the W.E. Upjohn Institute for Employment Research in Kalamazoo, Michigan, may know the history of zones programs better than anyone. Author of the new book “Making Sense of Incentives: Taming Business Incentives to Promote Prosperity,” Bartik says OZs are really more of a community development policy than an economic development policy.

“That is, the areas targeted are more like small neighborhoods than even the narrowest definition of a local labor market,” he explains. “Most people do not work in the neighborhood they live in. Even if OZs targeted job creation very explicitly, just plopping jobs down in a neighborhood won’t really be very targeted at people in that neighborhood.”

Bartik sees economic development policies as more important than community development policies.

“We need strong local labor markets,” he says. “We also need neighborhoods with good amenities. But I think having more good jobs underpins successful investments in neighborhoods. If a local labor market has a low employment-to-population ratio, policies to improve neighborhood amenities in distressed neighborhoods will have some trouble turning things around, and may have issues with gentrification.”

Tim Bartik
Timothy Bartik, Senior Economist, W.E. Upjohn Institute for Employment Research
Image courtesy of

If a high crime rate is causing the distress, target a policy toward crime, he says. If it’s about potholes or abandoned houses, directly address those specific issues. “Subsidizing neighborhood capital investment or neighborhood job creation will be more successful, it seems to me, if accompanied by policies that address the neighborhood’s problems,” he says. “We can’t assume that private capital investment by itself will be enough.

“I think the federal Empowerment Zone program of the 1990s, compared to most state enterprise zone programs, provides some evidence there,” Bartik explains. “The federal Empowerment Zone program provided tax breaks for Zone job creation with a $100 million block grant for each Zone, which was used to address various zone problems.”

As a neighborhood program, the tax break for capital investment by itself is likely to limit OZs’ impact “unless states combine this tax break with services that address the causes of the neighborhood’s distress,” he says. Moreover, “because of problems with the way zones were selected, we are unlikely to ever have high-quality research evidence on whether the program worked or was a boondoggle.”

Rockefeller on the Case

Deborah Scott, executive director of Georgia Stand-UP and a founding member and of the TransFormation Alliance, the Atlanta SPARCC team that is focused on equitable transit-oriented development, admits to some nervousness about OZs, because “it’s not clear what the community is going to get from it, and whether people are going to stay in place, with an affordable housing component. But it is an opportunity for some of these neighborhoods to see some much-needed investment” in areas that have suffered from a history of disinvestment. “These communities have been resilient and survived,” she says, “but the infrastructure has declined. How do you strengthen the fabric of these neighborhoods? Opportunity Zones could be a threat and a benefit.”

Are they doing it for the people who are coming, or the people who have been there for years?”
— Deborah Scott, Executive Director, Georgia Stand-UP

It’s now fashionable to come in and clean up these derelict areas, she says. But the basic question remains: “Are they doing it for the people who are coming,” Scott asks, “or for the people who have lived there for years?”

As if to address that concern, Atlanta will participate in The Rockefeller Foundation’s Opportunity Zone Community Capacity Building Initiative, which launched in May. Atlanta, which has more than 82,000 residents living in 26 OZs, will receive $920,000 in grants and services.

“Atlanta has shown strong commitment to ensuring investments in its Opportunity Zones are designed with the most vulnerable in mind,” said Dr. Rajiv J. Shah, president of the Rockefeller Foundation, “and we are pleased to provide additional support to ultimately lift up these communities by enabling new pathways to economic mobility.”

The Rockefeller Foundation and Smart Growth America in September announced the launch of the National Opportunity Zones Academy, which will help cities drive sustainable growth by attracting socially responsible investment. The five cities selected to participate in the Academy were Chicago, Greater Miami and the Beaches, Pittsburgh, Seattle, and Norfolk, Virginia.

Adam Bruns
Editor in Chief of Site Selection magazine

Adam Bruns

Adam Bruns is editor in chief and head of publications for Site Selection, and before that has served as managing editor beginning in February 2002. In the course of reporting hundreds of stories for Site Selection, Adam has visited companies and communities around the globe. A St. Louis native who grew up in the Kansas City suburbs, Adam is a 1986 alumnus of Knox College, and resided in Chicago; Midcoast Maine; Savannah, Georgia; and Lexington, Kentucky, before settling in the Greater Atlanta community of Peachtree Corners, where he lives with his wife and daughter.


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