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From Site Selection magazine, November 2019

Why Companies Keep Growing in the Crossroads Region

A strong and competitive state business climate is part of the story.

Downtown Wytheville and Wytheville Community College are in the heart of Virginia’s Crossroads Region.
Photos courtesy of Virginia’s Industrial Advancement Alliance


Employees at companies along Interstates 81 and 77 in southwestern Virginia get to work in one of the most scenic parts of the Mid-Atlantic there is. But the defense contractors, packagers, beverage bottlers and manufacturers of various equipment types operating and expanding there for decades have better reasons than scenery to be there. It’s more about the workforce and the logistics advantages of the region.

Companies like transformer manufacturer ABB, General Dynamics, Scholle IPN, PepsiCo and others benefit from a mid-East Coast location with two Interstates, direct access to seaports, commercial air service from Roanoke Regional Airport just an hour north and a moderate year-round climate. Wytheville Community College supplies much of the labor, particularly graduates of its Machining Program. Bluefield (West Virginia) State College, Emory and Henry College, and Virginia Highlands, New River and Abingdon Community Colleges are among the other local higher-ed sources of talent.

Engineering students can be found in abundance at Virginia Tech and its Center for High Performance Manufacturing in nearby Blacksburg. And the United Way of Southwest Virginia has a four-week summer internship program called Ignite for area high school students to gain practical experience at local employers.

“A good portion of our professionals and engineering staff are from Virginia Tech, and we have some professionals here that went to Virginia Military Institute [in Lexington],” says Larry Souverielle, senior director, Marion Virginia Operations at General Dynamics Mission Systems, in Marion. “We also draw from East Tennessee State University, but the majority of our engineers went to Virginia Tech.” He says the company has an alliance with the Institute involving research and development and graduate projects. “Some PhDs that are on staff there used to work for us,” he points out.

General Dynamics makes radomes — coverings for radar, navigation and satellite systems mounted to aircraft, as well as other aerostructures for aerospace and defense customers. “We do high-temperature composites for engines and other aerostructures like control surfaces, flaps, ailerons and doors for aircraft — predominantly military aircraft, but we also support the commercial industry,” says Souverielle. About 450 employees work in the nearly 1-million-sq.-ft. facility.

Can Labor, Housing Keep Pace?

In nearby Bland, ABB Inc. employs about 350 workers making medium voltage transformers for military and industrial customers. Between the two companies, that’s 800 workers at large facilities in relatively small communities. Meanwhile, the largest Gatorade production

and distribution center on the East Coast opened in 2007 in the 1,200-acre Progress Park, in Wytheville, in an Enterprise Zone near where Interstates 77 and 81 intersect – in the heart of the five-county Crossroads Region. It employs more than 300 in a 950,000-sq.-ft. plant.

Amcor PET Packaging of Australia soon thereafter opened a 700,000-sq.-ft. plastic bottling facility next door, adding about 200 jobs to the local economy. In 2004, Pepsi Bottling Group opened a bottling, distribution and sales facility, also in Wytheville, that employs more than 200. And several other companies in the area employ hundreds more.

Can the region accommodate many more such projects in the human resources context?


Virginia’s business environment is pretty conducive for any type of business.”
— Brett Vassey, President and CEO, Virginia Manufacturers Association

“It’s getting to be more of a challenge,” says an area plant manager. “The local labor pool is pretty tight right now, but we work a lot with the county and state when we have openings. Last year, we hired 83 employees, and we were able to attract employees to our facility without too much trouble. We did notice that the pool of employees that we brought in on average was probably younger, because some of the more seasoned workers were pretty well established in their current roles.”

The company draws from the same higher education assets in the region as General Dynamics and other major employers, he adds, noting that about 30% of his workforce comes from West Virginia, about 20 miles to the north.

Princeton and Bluefield, West Virginia, add to the region’s housing supply, which the manager says can also be a challenge at times.

Like anywhere, it depends on workers’ commute-time tolerance. Some of his professional staff live in Christiansburg, Blacksburg and Roanoke, which are under an hour from the Bland facility.

“People who come into the area really fall in love with the southwest Virginia area and become very loyal employees,” he notes. “We typically don’t have a lot of turnover once we get an employee in our factory. They integrate themselves into the community, into the lifestyle, and they typically stay with us for a long time.”

Commercial property in the Crossroads Region is hardly in short supply. Even with a hilly topography, business park space with build-ready pads is easy to find.

In addition to Progress Park in Wythe County, there’s Pathway Park in Smyth County, which is where General Dynamics Armament & Technical Products, TRW Automotive and other companies are located.

Galax, in Carroll County, is where to find the 273-acre Wildwood Commerce Park with 100-acre and 25-acre pads already graded. The park was certified in

2016 through American Electric Power’s Quality Sites Program.

Define ‘Competitiveness’

Once situated in one of these parks or elsewhere in the region, companies will be doing business in the state that won Site Selection’s 2019 Prosperity Cup, which was awarded to the Virginia Economic Development Partnership. The Cup recognizes the most competitive state-level economic development agency based on a 10-point index.

It helps to have a strong business climate. CNBC ranked Virginia the Top State for Business in 2019, also based on a 10-point index of competitiveness factors.


“Virginia’s business environment is pretty conducive for any type of business,” says Brett Vassey, president and CEO of the Virginia Manufacturers Association (VMA). “We do our own ranking — we call it a manufacturing competitiveness index, where we measure Virginia against the other 49 states and the District of Columbia in 52 areas of measurement across five categories. Virginia ranks ninth on that index. They’re not exact proxies for business investments, but they’re meant to give you a general sense of whether you’re in the top quartile or the bottom quartile. Is there really a fundamental difference between number one and number three?”

Now in its third year, VMA’s index was developed in cooperation with the Southern Governors Association.

“If the rankings were absolute predictors, then whatever state ranked first would have the largest economic outputs, and that’s not actually the way it works,” notes Vassey. “In terms of the economic health of manufacturing by comparison against the other states, we’re in the bottom 10%. But when you take all 52 metrics against all 50 states, we ranked number nine overall. Businesses weigh some factors heavier than others in their decision-making. Not all factors are the same. Having all your mega sites certified is an important metric, but what does your tax structure look like? That’s probably a bigger one, because no one’s going to put a billion-dollar investment in a state that taxes their machinery and tools, or taxes the output of manufacturing and the inputs into manufacturing. They’re going to pick a state that does not tax any of those.

“That’s what we keep telling economic developers — that rankings are good, and Virginia is doing well,” he says. “But if you really want to be competitive, you have to look at what the real core drivers are that may not be in the rankings, like tax policy, for instance.”

Any surprises in the most recent version of the competitiveness index?

“We were a little disappointed that we didn’t move up faster in the workforce space, particularly in the industry credential attainment, or the non-degree bearing,” says Vassey. “But by comparison, everybody else is catching up. That’s the one area where we wish we would have made a little more progress.”

That will change, he predicts, as more people take advantage of FastForward, Virginia’s workforce credential grant, where the state pays for two-thirds of the cost of a credential in a high-demand occupation.

“The average increase in wages is well over 30% with the credential,” says Vassey, “and the average training takes only 10 weeks.”

Mark Arend
Editor Emmeritus of Site Selection magazine

Mark Arend

Mark Arend is editor emeritus of Site Selection, and previously served as editor in chief from 2001 to 2023. Prior to joining the editorial staff in 1997, he worked for 10 years in New York City at Wall Street Computer Review, ABA Banking Journal and Global Investment Technology. Mark graduated from the University of Hartford (Conn.) in 1985 and lives near Atlanta, Georgia.


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