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From Site Selection magazine, September 2019

From Moscow With Love

How a location data firm found its new HQ in its hometown.

Rendering of Emsi’s new 70,000-sq.-ft. headquarters in downtown Moscow.
Photo courtesy of Emsi


When your company earns its keep by providing location data to site selectors, economic developers and others, it stands to reason that other people are going to pay close attention anytime your firm engages in a site search of its own.

That was exactly the case when Moscow, Idaho–based Emsi announced July 26 that it was expanding its footprint in Northern Idaho with a new headquarters. The campus will house more than 500 Emsi employees and give the firm room to grow.

“One of the first goals for Emsi was to employ 50 people earning over $50,000 because good jobs in our town drive prosperity for everyone,” said Andrew Crapuchettes, CEO of Emsi. “Through striving to bless our customers, employees and shareholders, Emsi has enjoyed market success and is now privileged to be a part of Strada Education Network. With Strada’s backing and the crucial support of many people in Idaho, we are grateful and excited to build this signature building in Moscow.”

Emsi was launched in Moscow — 80 miles (130 km.) south of Spokane and 300 miles (480 km.) north of Boise — in 2000, as Economic Modeling Specialists International. When the firm moved to its current downtown facility in early 2014, it had 92 employees. Today, Emsi employs more than 200 people, with about 160 working in Moscow.

Emsi anticipates a move-in date of late 2020. The expansion will allow the firm to add more software developers, engineers, data scientists, economists, sales executives and other personnel. By remaining in Moscow, Emsi retains access to a talent pipeline coming out of the University of Idaho, Washington State University and New Saint Andrews College. More than 550 students with the skills required for Emsi’s key occupations graduate each year from these schools.

Happiness is Hard to Quantify

Emsi CFO Timothy van den Broek says that talent and quality of life convinced the firm that the best place for the new headquarters was Moscow. “We’ve been very happy with Moscow as a place to operate for 20 years,” he says. “It is our town. Our employees mostly live here, and their families live here. Within 10 miles, we have three colleges that all produce a good number of high-caliber graduates.”

But it’s not just about skills, says van den Broek. “We hire people of great character,” he adds. “Moscow is largely an immigrant community of transplants from across the nation and around the world. I am a family man. I have a wife and five kids. I could not imagine a better situation.”

Tax reimbursement incentives, mostly employment-related incentives, were helpful in getting this deal done, he says, noting what he calls a “fantastic relationship” with the state, county and city. Quality of life is the icing on the cake, says the CFO, who is originally from England. “We have a vibrant restaurant scene in Moscow. The jazz festival brings a good amount of people to the region,” he notes. “My commute is a 10-minute walk. If I drive, it’s one minute.”

The new space could accommodate a workforce of 1,000 people or more, he says. “If we do our job well and help our customers grow, we’ll continue growing ourselves. We are in this for the long haul.”

Ron Starner
Executive Vice President of Conway, Inc.

Ron Starner

Ron Starner is Executive Vice President of Conway Data, Inc. He has been with Conway Data for 22 years and serves as a writer and editor for both Site Selection and the company's Custom Content publishing division. His Twitter handle is @RonStarner.


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