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SITE SELECTORS SURVEY
From Site Selection magazine, January 2020
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Site Selectors Bullish on Logistics, Manufacturing and the Sun Belt

SITE SELECTORS SURVEY
by RON STARNER

If you need to see evidence that the American economy is on a sustained upswing, look no further than the results of Site Selection’s annual site selectors survey.

According to this magazine’s annual poll of nationally prominent site selection consu ltants, 93% of respondents say they expect their corporate clients to either expand their facilities or hold steady where they are in 2020, and just 7% say they expect their clients to consolidate.

Survey 1

Coming off a highly productive 2019 that saw a flurry of corporate expansions, particularly in the last quarter, the site selectors we surveyed expressed optimism on several topics, but they were especially bullish on the Sun Belt and industrial growth.

When asked to select the region that had done the most to improve its business climate in recent years, the site selectors picked the Southeast as the most improved region, followed by the Midwest and Southwest. The Mountain West came in fourth, just ahead of the South-Central region of the country.

In terms of individual states, North Carolina garnered the No. 1 most improved business climate spot, with 10 total votes, while Arizona and Tennessee tied for second with nine votes each. Rounding out the top five were Texas and Virginia, tied with eight votes each, just ahead of Michigan and Ohio, which garnered seven votes apiece.

When asked to name the industry sectors that are showing the most expansion activity right now, site selectors picked distribution and logistics projects as the leading sector, with a total of 33 votes, followed by advanced manufacturing with 22, food processing with 18, biomedical and health care with 17, and data centers with 16. Headquarters and back-office projects finished just out of the top five sectors with a total of 11 votes.

Site selectors had a lot to say when it came to dealing with economic developers and the government jurisdictions they represent. Asked to name the most common deal-killers, respondents listed lack of responsiveness and poor governmental leadership as the top deal-breakers, with a total of 24 votes. Lack of buildings and sites came in second with 17 votes, followed by lack of skilled workers with 14. Rounding out the list of top five deal-killers were breach of confidentiality (eight votes), followed by lack of infrastructure (seven votes).

Chart 2

We also asked respondents to give us the one policy recommendation they would most advocate to a state or community. Improving incentives came in first, chosen by 44% of the site selectors, followed by implementing better permitting procedures and offering more workforce training help, which each garnered 10% of the votes.

The respondents’ comments on these topics were just as telling. Among the write-in votes on the most common deal-killers were these:

  • “Closed attitude of community members about foreign investment and outsiders.”
  • “Government over-regulation of small to medium projects. Large projects get the P.R. and cooperation, but the smaller projects get neither.”
  • “Breaking commitments made to the project.”
  • “Inability to deliver industrial buildings on time to meet corporate requirements.”

On the subject of policy recommendations, some of the respondents suggested these:

  • “A greater focus on housing and increasing immigration rates.”
  • “Incentivize capital expenditures. The world is moving to automation, and if you don’t recognize that, you’ll have an empty town.”
  • “Get serious about skilled labor training as a significant portion of the education budget.”
  • “Practice what you preach. If the economic developers are preaching ‘business-friendly,’ but the local permitting folks are strangling the project, there’s a disconnect.”
  • “Don’t try to over-market your location with gimmicks and overly produced websites. Just give us the facts.”
  • “All economic development organizations should have a development company on call with the necessary resources, experience and capital to immediately provide a proposal on the construction of an industrial building in a specific timeframe.”

Chart 3

Finally, the site selectors provided valuable feedback on how they go about their work. Some 82% of them said they turn to various online sources for information in their field — the No. 1 vote-getter. About 77% said they turn to economic development organization websites; and 64% said they talk to their peers for information on project work.

When asked to evaluate what they most want to see on an EDO website, respondents gave the highest value to name and contact information, scoring it a 4.09 on a 5-point scale. That topped the second highest-rated item, accurate and up-to-date data, which secured a rating of 3.89, followed by news on recent projects (3.79) and available buildings and sites (3.74).

Ron Starner
Executive Vice President of Conway, Inc.

Ron Starner

Ron Starner is Executive Vice President of Conway Inc. He has been with Conway for 20 years and serves as editor of the TrustBelt Report and lead organizer of the annual TrustBelt Conference. He also writes extensively for Site Selection and Conway's Custom Content Publishing Division. His Twitter handle is @RonStarner.

  




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