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A Site Selection Web Exclusive, June 2019

Midwest Needs More Metros That Support Young Tech Firms

Study by Walton Family Foundation finds Heartland missing out on economic dynamism.

Homage is a vintage sports memorabilia seller that started out as an ecommerce vendor in Columbus, Ohio. This is the type of company that more Midwest metros must embrace and support, according to the Walton Family Foundation.
Photo courtesy of Columbus 2020


Is the American Heartland missing out on what drives success in the most dynamic metropolitan areas across the country?

With a few notable exceptions, the answer is yes, according to researchers at the Walton Family Foundation in Bentonville, Arkansas.

A new study authored by Ross DeVol and Jonas Crews concludes that “while the Heartland has several metropolitan areas among the top performers, most metropolitan areas need to participate more fully in the knowledge-based economy.”

Metro areas with knowledge-based economies ranked higher than cities that have yet to make much-needed investments in technology, education, entrepreneurship and commercialization, according to the report titled “The Most Dynamic Metropolitans.”

“The data shows that a knowledge-based economy is key to unlocking economic potential in metropolitan areas across the United States,” said DeVol, the lead researcher and a Walton Fellow. “Cities making investments in a knowledge-based economy have performed better economically than those that have not.”

The research study measured key data and ranked 379 metro areas across the country on a broad range of data including economic performance, entrepreneurship and young-firm ratio of total employment. The top 10 metro areas for overall economic performance are:

  1. Midland, Texas
  2. San Jose, California
  3. Midland, Michigan
  4. Elkhart-Goshen, Indiana
  5. Bend, Oregon
  6. St. George, Utah
  7. Austin, Texas
  8. Greeley, Colorado
  9. San Francisco, California
  10. Seattle, Washington

Why the Midwest is Lagging

“The Midwest does not fare very high in these rankings,” says DeVol. “There are some outliers, such as Midland and Elkhart, and Des Moines does fairly well, ranking 10th among all medium-sized metros. Minnesota has a couple metros that do well. But overall, Midwest metros are mostly in the second and third tiers and some are in the fourth (lowest) tier.”

Various factors help explain this lagging regional performance, he notes. “Many metro economies in the Midwest are tied to agriculture,” he says. “Farm incomes are down. Agricultural prices are down. Chinese retaliatory tariffs on exports of grain have hurt the Farm Belt. And if you look at the ratio of young-firm employment, Midwest towns do not perform as well as the West and other parts of the country right now.”

He adds that technology sectors are under-represented in the Midwest, and too little emphasis is being placed on supporting entrepreneurs in Heartland metro areas. “Investors must be willing to support early-stage firms, and more universities need to embrace commercialization as a critical part of their mission and educational attainment, particularly in science, technology, engineering and mathematics (STEM) for economic progress in the Heartland and throughout the nation.”

“If you look at the ratio of young-firm employment, Midwest towns do not perform as well as the West and other parts of the country right now.”
Ross DeVol, Lead Researcher and Walton Fellow at the Walton Family Foundation

He cites the example of Midland, Michigan. “Midland is a unique metro area,” he says. “It is very knowledge-based. It’s a company town based on chemicals and the new Dow. They have consolidated all material science assets of three companies into the new Dow. Midland now has the highest per-capita figure of engineers and chemists in the nation.”

Elkhart is booming right now, DeVol adds, because it is the largest producer of recreational vehicles in the world. “From 2015 to 2018, RV sales went up by over 30 percent in the U.S.,” he says. “They have really benefited from that.”

The West is dominating the American economic landscape, he says, because it has a lot of research universities that are focused on technology transfer, and the young-firm share of total employment is very high. “The West is viewed as offering more opportunity for entrepreneurship than the rest of the country,” DeVol says.

A Recipe for TrustBelt Turnaround

For the Midwest to make a comeback, DeVol says, several things must happen at the regional level:

  • Metro area economies need to place more of an emphasis on STEM education.
  • Local and regional economic development groups need to place a greater emphasis on a more diversified approach to economic development. “It may make more sense to recruit five smaller firms than it does to recruit one major plant. More growth occurs in these younger companies.”
  • Cities must offer more support for entrepreneurs.
  • Financiers must become more comfortable investing in early-stage firms in non-traditional sectors.
  • More research universities need to embrace and pursue commercialization as a key part of their mission.
  • The educational attainment and skills of residents must advance.

“You don’t have to focus on recruiting the next big manufacturing plant,” says DeVol. “Support entrepreneurs, focus on young firms, and more towns in the Midwest will see results.”

Ron Starner
Executive Vice President of Conway, Inc.

Ron Starner

Ron Starner is Executive Vice President of Conway Data, Inc. He has been with Conway Data for 22 years and serves as a writer and editor for both Site Selection and the company's Custom Content publishing division. His Twitter handle is @RonStarner.


The TrustBelt report helps the US Midwest tell its economic resurgence story to the audience of Site Selection. The TrustBelt report serves as a comprehensive repository of news and analysis on corporate real estate and economic development activity throughout the Midwest. This includes content on every state in the region — Michigan, Ohio, Indiana, Iowa, Illinois, Wisconsin, Minnesota, North Dakota, South Dakota, Kansas, Nebraska, Missouri and Northern Kentucky, along with Western New York and Pennsylvania.

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