From Site Selection magazine, September 2004
KANSAS SPOTLIGHT

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Jostens' Expansion
Rings Good News for Topeka


      TOPEKA, Kan. -- Jostens, the well-known maker of class rings and school yearbooks, announced June 30, 2004, that it will create 175 to 225 additional jobs at the company's Topeka manufacturing plant over the next 12 to 18 months.
      The new workers, including 40 added in June, will produce covers for high school and college diplomas. About 1,000 people currently work at the 35-year-old plant.
      "Helping school communities build and express their pride has long been Jostens' mission," said Jack Larsen, Jostens' senior vice president of operations. "Graduation is a significant event in the lives of students, parents, faculty and staff, and our Topeka employees will play an important role in making it a great experience."
      The Topeka plant was selected over other Jostens' facilities in California, Pennsylvania, Tennessee, Texas and Winnipeg, Canada. The announcement also came just weeks before Topeka residents were to head for the polls to vote on a proposed local sales tax increase to fund economic development.
      The Greater Topeka Chamber of Commerce worked for eight months to develop a local assistance package of up to $375,000 over a three-year period based upon Jostens' commitment to increase employment in the Topeka-Shawnee County area. Also involved in the deal were city and county officials, the Kansas Department of Commerce and Westar Energy.
      "The help from the City of Topeka, Shawnee County, GO Topeka [chamber] and the Kansas Department of Commerce has been significant in planning this expansion announcement," said Robert Spayd, plant manager for Jostens in Topeka. "We have been able to identify incentives and training dollars that will make our growth plans easier and more cost effective."
      Jim Parrish, chairman of Growing Topeka, the committee promoting the passage of the half-cent sales tax for jobs, bridges and roads that was to be put before the voters in an August primary, said, "It is projects like this one that lend credibility to setting aside a portion of the economic development sales tax dollars for our local companies. We must think long-term as a community, and plan for economic growth and being able to continue to provide incentives for job growth and road and bridge improvements."
      Doug Kinsinger, president and CEO of the chamber, said the local-option sales tax generated $8.4 million for economic development in the last year and a half. "The initiative on the ballot in August extends that tax for another 10 years and slightly increases the tax," he said. "It will commit $5 million a year for 12 years for a total of $60 million for economic development."
      Kinsinger said he would like to raise more money. "Even $5 million a year won't incentivize every project," he said. "My goal is to raise $200 million in incentives. We are close to $300 million in projects announced just in the last two and a half years."
      Among the major projects announced or completed recently in Topeka:
  • Goodyear Tire & Rubber Co. invested $100 million in its Topeka plant.
         
  • Blue Cross Blue Shield announced a $21-million corporate headquarters facility that will break ground in downtown Topeka in fall 2004.
         
  • Hills Pet Nutrition announced an $11-million facility.
         
  • Security Benefit Group invested $50 million in a new headquarters that
    opened last year.
         
  • Target celebrated the grand opening of its 1.4-million- sq.-ft. (130,060-sq.-m.) distribution center in Topeka on July 22, 2004. More than 11,000 people applied for the 650 jobs at the $80-million warehouse.
         
  • Sports Car Club of America relocated its headquarters from Denver to the Forbes Industrial Air Park in Topeka and moved 60 workers to Kansas.

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