December 1, 1997
Managing Cultural Differences: Challenges for Americans Doing Business in Europe
Highlights from Site Selection ? December 1997/January 1998 Managing Cultural Differences: Challenges for Americans Doing Business in Europe by Gary M. Wederspahn With the powerful lure of the European Union’s 374 million-strong market and the continued opening of Eastern Europe to commerce with the West, the number of American business travelers going to Europe has […]