A U.S. president, an economic development pioneer and an executive shaping a big part of the future with water have been inducted into the Development Hall of Fame.
        Dwight Eisenhower, Puerto Rico's Teodoro Moscoso and Tampa Bay Water's Jerry Maxwell comprise the Hall of Fame's initial inductees, who were honored April 8 at the Industrial Asset Management Council's Spring Professional Forum. Sponsored by Site Selection and Conway Data Inc., the Hall of Fame honors singularly noteworthy contributions to developments that markedly improve quality of life.

President Dwight Eisenhower (1890-1969) was honored for creating the 44,000-mile (70,400-kilometer) U.S. Interstate system, the world's most comprehensive roadway network.
        It's virtually impossible, really, for anyone born after the Interstate's creation to fathom how shoddy many American highways were. As Eisenhower said in 1952, "The obsolescence of the nation's highways presents an appalling problem of waste, danger and death."
        Inspired by Germany's autobahn, Eisenhower championed "the wisdom of broader ribbons across the land." He called for a national roadway system, creating history's largest public works project. That system, he accurately argued, would encourage economic development, increase safety and efficiency, and bolster defense.

Stewart Etherington

        It wasn't an easy sell. But the president persisted, and the Federal Aid Highway Act of 1956 followed. The resluting $130-billion highway system has irrevocably altered the business-location landscape. Many once isolated areas suddenly became viable sites; higher-paying positions soon replaced low-wage, dead-end jobs.
        The Interstate's payoff has been immense. Each $1 spent, most analysts conservatively estimate, has yielded $6 in economic productivity, since 75 percent-plus of U.S. freight deliveries arrive by truck. And the Interstate is credited with preventing more than 12 million fatalities.
        Remarkable changes. And all thanks to a network fittingly renamed in 1990 the Dwight D. Eisenhower System of Interstate and Defense Highways.
        Stewart Etherington, president of the Eisenhower Foundation, accepted the award.

Puerto Rico's Teodoro Moscoso (1910-1992) spearheaded what The Economist called "one century of economic development ... in a decade."
        A pharmacist bored with working in his father's apothecary, Moscoso in 1937 instead began revitalizing housing in his hometown of Ponce. His success was so notable he was named in 1942 to head the fledgling Puerto Rico Industrial Development Company.
        Moscoso inventively created the Fomento program (aka "Operation Bootstrap"). Openly skeptical at first, analysts eventually labeled Fomento "an economic miracle."

Sergio Moscoso

        Moscoso vigorously promoted Puerto Rico as a business location, creating key tax exemptions. Only nine factories came to the island in 1947, when Fomento began. Ultimately, though, the program attracted more than 1,000 plants.
        Along the way, Puerto Ricans' quality of life improved dramatically. And Puerto Rico is now home to even higher-paying jobs in fields like pharmaceuticals and electronics, utilizing the skills of one of the world's most highly educated work forces.
        Impressed, President John Kennedy in 1961 appointed Moscoso ambassador to Venezuela and, later, coordinator of the U.S. Alliance for Progress. Kennedy called the latter job "probably the most difficult assignment the United States has ever undertaken." But likely no tougher than the odds Moscoso faced with Fomento.
        The award was accepted by Moscoso's grandson, Sergio Moscoso.

Water, water everywhere, and not a drop to drink – nor to use in local business operations. With apologies to Samuel Taylor Coleridge, water shortages are increasingly plaguing communities and companies alike. Tampa Bay Water met that problem head-on with a solution that has had wide-ranging ramifications.
        Facing drought, development and drainage, the area has innovatively reduced drawdown. As part of the area's complex, integrated water plan, Tampa Bay Water this year opened a trail-blazing desalination plant.

Jerry Maxwell

        That $110-million plant, in fact, is the Western Hemisphere's largest desalination operation. It creates 25 million gallons a day of desalinated drinking water – and at the world's lowest prices. One thousand gallons are produced for a mere $2, less than a third of analysts' estimates five years ago.
        Jerry Maxwell, Tampa Bay Water's executive director, has driven the desalination project, directing a small army of consultants, design engineers, contractors and subcontractors.
        The resulting desalination design is a model – one that in the future will impact thousands of communities and the business locations within them.
        Development Hall of Fame nominations are open year-round at www.conway.com/halloffame.