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MAY 2006

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NORTH AMERICAN REPORTS


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   Dialing back from legal issues to simple management style, Schuetz says some Korean automotive firms are still on their first generation of North American management, and are experiencing the same types of difficulties that Japanese firms did before making the leap to more balance between expats and natives in their North American management ranks. In the process, an insular culture often transforms into a more open one.
   Now negotiating style and terms shift to a bigger canvas, where insularity by either nation may prove costly. Some wonder if negotiating style may actually be something the parties hold in common. After all, just as some U.S. dealmakers are sometimes flummoxed by a lack of agreement detail and endlessly open-ended negotiations with their Asian counterparts, so too do Canadian officials decry attempted renegotiation by the U.S. with regard to softwood lumber tariffs in the face of WTO rulings.
   "Negotiation is an ongoing thing," says John Schuetz of the Korean style. "Laws are recommendations and contracts are suggestions. If it isn't going the way you like, you renegotiate. The general consensus is it's a different culture – not right or wrong, it's just different."
   Maybe it's not that different. In any case, U.S. dollars and Korean won are different too, but both speak loudly.
   "We expect the amount of two-way trade between our two countries, now valued at $73 billion, to only continue to grow under an FTA," said Assistant U.S. Trade Representative Wendy Cutler in a March 7 speech to the American Chamber of Commerce in Seoul. "In a recent study, the Korea Institute for International Economic Policy estimates that two-way trade will increase by almost $20 billion as a result of this agreement. This represents a tremendous opportunity for U.S. businesses and workers."
   The citizens of Troup County, Ga., and Austin, Texas, heartily concur.

Ann Moline contributed to this report.


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