orth Carolina's Industrial Crescent has long been recognized for fine craftsmanship in the furniture and textile industries. Today, this area is building a new reputation for quality craftsmanship in the boating industry for internationally known companies such as Cobia, Mako and ChrisCraft.
   It's not surprising that a region, which boasts some of the most beautiful recreational lakes in the Southeast, should also be a center for watercraft manufacturing. What is surprising is that it took so long for the industry to discover the advantages of manufacturing here. But take one look and you'll see why good employers are rewarded with loyalty and a productivity rate that is consistently one of the nation's highest.    Approximately 800,000 workers live within an easy commute of this region, giving employers a large potential labor pool from which to draw. Companies locating here find that more than 40 percent of job applicants have more than two years of manufacturing experience, which means less training time and higher productivity in advanced manufacturing operations. And, the area's community colleges offer customized workforce and technical training as specific as the needs of an individual employer.    With a cost of doing business well below larger metropolitan areas, relocating companies are often amazed at the value found throughout the region. Because of an abundance of resources and established infrastructure, manufacturing companies can realize considerable savings on new construction or by retooling existing facilities.
   Industrial water, sewer, electricity and natural gas rates are also highly competitive and can provide additional savings year after year. Plus, affordable housing, healthcare and recreational amenities are an attractive incentive for employees relocating to this region.    But what seals the deal for many boat makers and suppliers is the great lifestyle enjoyed by folks throughout this region. The area has a highly livable environment rich in creative culture and heritage, as well as breathtaking natural beauty. From rolling hills and lush, lowland valleys to mile-high peaks and mountain ridges, there is an unparalleled abundance of natural resources. Money Magazine, Kiplinger's Newsletter and Outside Magazine have ranked western North Carolina as among the nation's top places to live.    With a workforce trained for advanced manufacturing, a regional pride of workmanship and productivity and a more enriching quality of life, North Carolina's Industrial Crescent should be on every boat maker's and supplier's short list of locations to consider for relocation or expansion.
   To find out more, contact Jim Lancaster at 828-447-2048 or visit our Web site at BuildItBetterInNC.com.