|
| T |
his issue of Site Selection marks the second annual IAMC Special Report edition — a look at where the corporate real estate industry’s hottest new association has been, and where it’s going. Each issue carries news about the Industrial Asset Management Council’s members, Professional Forums and research initiatives in the “IAMC Insider” pages. Additional coverage of member company projects can typically be found in every issue of Site Selection, and several IAMC Board members serve on our Editorial Advisory Board.
I’d like to recognize one of them here. Bill Pearson, Director, Real Estate, at BASF Corp., was instrumental in securing for us the cover story in this issue on how to locate industrial facilities in China. The piece was written by Thomas Glatte, a colleague of Bill’s at BASF in Hong Kong, who delivers a first-hand, in-depth tutorial on this complex challenge — one you may face in one form or another as Chinese facilities make their way into more and more company portfolios.
Take my word on this: You will not find this kind of content in any other site book.
The same could be said of IAMC in the industry-association arena. The kind of content presented at Professional Forums — read further in this issue for details on the Fall 2004 Forum in Memphis — is head and shoulders above that delivered elsewhere in terms of practical value and relevance to the audience.
If you have not attended a Forum or are not yet familiar with IAMC, I urge you to look into it. Visit the association online at www.iamc.org, which like www.siteselection.com is part of www.SiteNet.com, the award-winning portal serving the corporate real estate and economic development industries. (We learned in late May that Site Selection won — for the third year in a row — a “Best Magazine Web Site” award from the Magazine Association of the Southeast.)
There is another reason I encourage every reader to get better acquainted with IAMC. A reader survey we conducted in late May and early June indicated that some of those responding were not familiar with the association. Granted, IAMC is just two years old and lacks the name recognition of, say, the Urban Land Institute. But that is changing rapidly. If you value the content of Site Selection Magazine — and the reader research we just completed says you do — then you will value the networking opportunities, conference content and member-driven research initiatives that are the hallmarks of IAMC.
IAMC and Site Selection, its official publication, are a unique and powerful partnership in the corporate real estate industry. I urge you to take advantage of both.
Till next time,
