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IAMC Insider, Site Selection magazine, May 2004

 
Dear IAMC members and prospective members:

Bob Zane

What happens when you combine a delightful venue, captivating speakers, enthusiastic sponsors, outstanding and cordial staff and over 60-percent corporate active attendance? Well, you kick it up a notch.


        And that’s what IAMC did at its Spring Forum in Tucson. There was a wonderful excitement in the clear desert air, as so many of you witnessed firsthand. Attendance and participation at all the sessions was exemplary. But most striking of all was the constant collegiality that is the hallmark of IAMC, whether at a peer-to-peer session, on the golf course or in the fascinating Pima Air & Space Museum.

        “This was wonderful,” one attendee has told me since. “Is there any way we can replicate it in Memphis?”

        As any corporate strategist knows, you can’t replicate a unique event. You can only build on it. And that is indeed what we’ll do in Memphis this September, as we tackle “Corporate Real Estate in a Changing World Economy.”

        Look for program leader Ed Kelley and his team to head up another leadership seminar, aimed at a wider audience. And you can bet that the next Research Roundtable will follow in the resounding footsteps of the extremely informative Sarbanes-Oxley Research Roundtable in Tucson, spearheaded by Education and Research Committee co-chairs Phil Hammel and Pat McKee. In between we’ll continue to raise the bar with high-level educational and panel sessions that stimulate your thinking and the way you conduct your day-to-day business.

        As we look back with fondness on the Tucson Forum, it’s an opportune time to pass along the not-so-secret word about IAMC membership. Think Memphis in the meantime.

Warmest regards,


Robert F. Zane

Group Director, Real Estate Operations

Campbell Soup Co.

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