With IDRC?s Corporate Infrastructure ResourcesSM (CIR)
management concept garnering headlines in major media like The New York
Times, new opportunities are opening to reinforce the association?s message
to the asset management profession. Accordingly, IDRC has streamed a new
video outlining membership benefits onto its newly updated Web site.
In the seven-and-a-half minute video, Set Your Agenda for the New
Millennium, IDRC President Roy Dohner, vice president, real estate, Nortel,
advises corporate real estate executives and other corporate infrastructure
executives to capitalize on the competitive edge of IDRC?s information, education
and certification. “Make sure you?re doing the right thing for your company, he
says.”
Other IDRC members featured in the video include IDRC Foundation co-chair
Larry Ebert, Ernst & Young director of real estate services, who calls IDRC?s CIR
integration process “the value proposition that we are selling to companies right
now.”
IDRC 1st Vice President Andy Bessette, vice president of real estate
services, Travelers Property Casualty Corp., emphasizes another key
membership benefit: IDRC?s integration of research, learning and certification.
Globalization is another important IDRC aspect, and IDRC Treasurer Parkash
Ahuja, senior vice president, corporate services, Charles Schwab Corp., says it?s
important for IDRC to “think globally but act locally” in its worldwide delivery of
knowledge-building services. Local chapters on five continents are the key
delivery channels, adds IDRC Board member Jim Taylor, vice president,
corporate real estate services, Northern Trust Co.
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