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These people are the happiest people in the world.
Don’t take our word for it. Released last Thursday by the University of Oxford’s Wellbeing Research Centre together with Gallup, UN Sustainable Development Solutions Network and the report’s editorial board, the annual World Happiness Report for the ninth year in a row has named Finland No. 1 in the world, followed by Iceland and Denmark. Among the biggest upward movers is Costa Rica, which has moved to No. 4 this year from as low as No. 23 three years ago. Sweden and Norway complete the top six, followed by the Netherlands, Israel, Luxembourg and Switzerland.
Primarily based on three-year averages of life evaluation scores collected by Gallup, the report also analyzes six key factors associated with differences in life evaluation, including income, social support, healthy life expectancy, freedom, generosity and perceptions of corruption. The report’s results factor every year into Site Selection’s Sustainability Rankings.
“The 2026 rankings mark the first time since the World Happiness Report was first published in 2012 that none of the English-speaking countries — New Zealand (11th), Ireland (13th), Australia (15th), United States (23rd), Canada (25th) and the UK (29th) — appear in the top 10, with only half in the top 20,” said a release.
A notable aspect of the report is the association of social media and mobile device use with a lesser degree of happiness. A related release from Helsinki Partners notes, “Finland and Helsinki [have] taken concrete steps to support healthy digital habits among children and young people. Since August 2025, use of phones and other mobile devices has been banned during the school day in Helsinki’s comprehensive schools, encouraging students to focus on learning, face-to-face interaction and physical activity.” Added Mayor Daniel Sazonov: “Happiness does not happen by accident. It is built through trust, good education, strong communities and an environment where people can live balanced lives.”
Yet another release from Business Finland named the top five things that allow happy people and firms to thrive in Finland: stability, a high level of trust, work-life balance, high-quality digital infrastructure and connection to nature. “Even with great digital connections, Finns also know how to log off,” the organization said. “Anywhere in Finland (even in the cities), you’re always within a 10-minute walk from a nature trail or park. The proximity of nature gives people a sense of calm — and people who are relaxed, recharged, and happy outside work are also happy and productive people when they’re in the office.” — Adam Bruns
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