Belgian Prime Minister Alexander De Croo in June visited Nike’s 29-year-old
European Logistics Campus in Laakdal, where 7,000 Nike employees ship more than 1
million items to 39 countries using, among other technologies, the world’s first
hydrogen-powered inland container barge that sails back and forth to
Rotterdam.
Photo courtesy of Nike
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Tomorrow, July 21, is Belgium National Day. This year the holiday coincides with the 10th
anniversary of the reign of King Philippe. Activities get underway this evening with a
national ball and a classical music concert to be attended by the king and queen. Tomorrow
includes a Te Deum at St. Michael and St. Gudula Cathedral and an all-day party in the
park in Brussels.
Coverage of the country and its people has run the gamut in Site Selection, including Adam
Bruns’ 2013 report from a trip to Liege, “Crossroads,” on Wallonia as a hub for life sciences and
logistics. As reported in a recent Site Selection Snapshot, Belgium was
one of the biggest upward movers in the 2023 IMD World Competitiveness Ranking, moving up
eight spots to No. 12 in the world. The country was also called the most improved in
Western Europe and third-biggest upward mover globally (behind Thailand and Vietnam) in
the Economist Intelligence Unit’s recently published business environment rankings.
ST Engineering iDirect announced last year it would manufacture space
flight components at its Manufacturing Competence Center (MCC) in Erpe-Mere, Belgium.
Other recent projects tracked in Belgium by the Conway Projects Database include a $4 billion investment from
Ineos Olefins in Antwerp; a $19 million manufacturing investment from Oleon in Oelegem,
Flanders; a $42.5 million manufacturing investment from Avesta Battery & Energy
Engineering in Seneffe, Wallonia; and a 70-job, $15 million manufacturing and R&D
investment from Telix Pharmaceuticals also in Seneffe.
In May the country launched a new international branding campaign titled “Embracing
Openness” that will run through April 2026 to “strengthen Belgium’s openness for
innovation, as supported by partnerships and diversity.” The 20th anniversary of the
legalization of same-sex marriage in Belgium in June was one of the campaign’s first milestones. The campaign will initially concentrate on
Europe, “preparing for Belgium’s upcoming presidency of the Council of the European Union,
starting in 2024,” the government said. “Whether it is the production of COVID vaccines,
pioneering biotech and semiconductor research, or our leading role in offshore energy,
Belgium has consistently shown that openness for innovation is vital for a successful
society,” said Belgian Prime Minister Alexander De Croo. “While others might choose to
isolate themselves, Belgium radically chooses for openness as the way forward.”
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