Skip to main content

Investment Profile

Scaling New Heights

COSB_JoshuaTreeNatPark

A mountain climber at Joshua Tree National Park in San Bernardino County enjoys one of the many quality-of-life assets available to the area’s upwardly mobile workforce.

Photo courtesy of San Bernardino County Government

For those who are still wondering where to plant their corporate flag in Southern California, at least one leading economist calls San Bernardino County the location of choice for the next two decades.

“This is a top 15 economy in the US,” says Chris Thornberg, founding partner of Beacon Economics. “It is a big economy. Almost 4 million people live in the two-county region known as the Inland Empire. They bump up against Orange County and LA – the second largest economy in the nation next to New York. There is huge potential in the Inland Empire and it is diversified.”

Thornberg says several factors drive industrial and retail growth to San Bernardino and Riverside counties: a shortage of affordable housing in other parts of Southern California; available, affordable land and buildings in Ontario and surrounding markets; the fact that UPS has made the LA/Ontario International Airport its freight hub of choice; and the region’s proximity to Mexico and the Ports of Los Angeles and Long Beach.

An economic study prepared by IHS Global Insight in June showed that the economic growth in the Riverside/San Bernardino/Ontario area will be the highest in California – at an average of 4.2 percent – through 2020. Growth in the Inland Empire will exceed that of Phoenix and Houston, the study predicts.

In fact, only two markets in the country – Austin at 4.4 percent and Raleigh at 4.3 percent – are expected to grow at a faster rate than the Inland Empire, according to IHS.

“The Inland Empire has become home for most of the major growth in Southern California,” notes Thornberg. “Industrial development – getting stuff to people – is a sector that is doing very well in San Bernardino County. Power infrastructure projects are doing well. Hospitals, specialty medical projects, and related health-care development are all thriving in this region and will for a long time.”

Logistics Propel Tire Company

Thornberg’s analysis is backed by the recent actions of corporate investors. Yokohama Tire Corp. announced in July that it will move its Western Region Distribution Center from its 380,000-sq.-ft. warehouse in Fullerton to a new 658,000-sq.-ft. plant in Chino, 22 miles away in San Bernardino County.

“We prospered in Fullerton for three decades and appreciate all the support the community gave us,” said Tom Masuguchi, Yokohama’s chief strategy officer. “The new Western Region Distribution Center in Chino ushers in a new era for Yokohama, not only in terms of growth, but also strategy, and it’s only the beginning. The new facility will be the cornerstone of the future of our US distribution network.”

Jeremy Kahrs, senior director of supply chain, logistics and corporate planning for Yokohama, tells Site Selection that “we decided that the Inland Empire was the right location for this operation. San Bernardino County was really the optimal location. We bring in a large number of containers, so proximity to the port was very important.”

Kahrs adds that “our new Chino facility is not that far from the 91 or the 60 – major east-west thoroughfares – and those two are connected by the 71. We are only about 10 miles by highway from the 15 and we are just 30 miles from the BNSF intermodal port.”

The three decisive factors in the Chino site selection, says Kahrs, were “the costs balance of real estate versus transportation, proximity to port, and proximity to an intermodal facility.” Kahrs says the company will start moving in September and open its new facility in October.

Ontario Plant Replaces Chinese Supply

Also selecting San Bernardino County for a new facility is Globalinx Pet, a dog treat company that is renovating a large warehouse in Ontario into its first US plant.

The Newport Beach-based company has imported jerky treats for dogs from China for the American marketplace under the brand names of Kingdom Pet and Hillside Farms, but the new facility in Ontario will enable the firm to produce its own dog treats for the first time domestically.


The new Western Region Distribution Center in Chino
ushers in a new era
for Yokohama.

– Tom Masuguchi, chief strategy officer, Yokohama

“We initially considered some places outside of California, but we wanted to find something local,” says Ben Wu, vice president of product development for Hillside Farms. “We looked at Temecula, but we found Ontario to be friendly. The people who live in Ontario are very friendly, and it has the size we were looking for: 110,000 square feet. We have the potential to own the building and the land.”

Wu says his company especially likes the area’s workforce. “We drove around a number of cities. We got a feel for the people and the activity in the area,” he says. “We really liked the city of Ontario. People are eager to work here.”

That is no accident, says Sandy Harmsen, director of the San Bernardino County Department of Workforce Development. “We match jobseekers with employers,” she says. “On an annual basis, we are placing about 5,000 people in jobs. The jobseekers come into our employment centers – the America Job Centers of California. This is the perfect marriage of private sector and government.”

Harmsen adds that “we work with local educational institutions to put together customized training to meet employers’ needs. Any number of resources are available to the employer and the jobseeker.”

Her department is well funded too. About $20 million comes from the US Department of Labor to help train workers in the county. “We get another $5 million to $6 million from other sources,” she notes.

Harmsen’s programs have been recognized as some of the best in nation, winning major awards from the National Association of Work Force Boards and the National Association of Work Force Professionals, among other honors.

“This is the best place for you to be,” she says. “We have the absolute best resources in the nation for worker training. Our track record speaks for itself.”

This investment profile was prepared under the auspices of the San Bernardino County government. For more information, contact Kelly Reenders at 909-387-9801 or by email at kreenders@eda.sbcounty.gov. On the web, go to www.sbcountyadvantage.com.

Area Spotlights

Scaling New Heights

ComcastInnovTech_Rendering

Comcast and Liberty Property Trust on Jan. 15 announced plans to build a second Comcast office tower in Philadelphia. Called the Comcast Innovation and Technology Center, the $1.2-billion project will be the tallest building in the U.S. outside of New York and Chicago. Construction will employ an estimated 20,000 workers.
Rendering courtesy of Comcast and Liberty Property Trust

An overhauled tax code, a revamped incentives package and a reinvigorated energy plan are making the Northeast U.S. one of the most closely watched regions of the country.

Governors Andrew Cuomo of New York, Chris Christie of New Jersey and Tom Corbett of Pennsylvania have collectively embarked on the most ambitious overhaul of public policy in the history of the tri-state region. Tired of hearing critics bash the region as “anti-business,” these three governors have set their sights on leading a spirited comeback.

Blazing perhaps the most ambitious trail of the trifecta is Cuomo, whose goal is to turn New York into a competitive force that goes head to head with Texas, Florida, Georgia and every other state that’s considered to be among the most business-friendly in the nation — even if he has to take on newly elected New York City Mayor Bill de Blasio in the process.

Both are staunch Democrats. Cuomo just happens not to share de Blasio’s “tax-the-rich” rhetoric or policies; and the friction between the two has already engendered much debate and news coverage in New York.

The linchpin of de Blasio’s new administration, so far, is a controversial tax on the wealthiest residents in the Big Apple. The linchpins of Cuomo’s plan are record-setting tax cuts and the most sweeping startup support program in state history.

Executives at Naturally Scientific and NOHMs — two firms that are expanding in Rochester — tell Site Selection that Cuomo’s reforms are working.

Both companies have chosen to expand in the Eastman Business Park in Rochester. NOHMs (Nanoscale Organic Hybrid Materials) Technologies Inc. elected to build its pilot nanoscale battery materials manufacturing facility in EBP. The project qualifies for $1.5 million from Cuomo’s Regional Economic Development Councils initiative and is expected to create more than 100 full-time jobs in scientific, technical, operations and manufacturing areas over the next three years.

Naturally Scientific U.S., a joint venture between U.K.-based Naturally Scientific and New York-based BCW Chemicals, plans to bring 50 new jobs to EBP by 2016 and 170 jobs by 2018. The company will use newly developed patented technology to reproduce high-value plant and vegetable oils.

How Rochester Won 2 Prizes

Rich Delmerico, vice president of engineering and operations for NOHMs, says the company was spun out of technology originating at Cornell University labs. Founded in 2010, the firm uses novel materials in developing breakthroughs in lithium ion battery technology.

“Our value proposition is roughly twice the energy production at half the cost,” says Delmerico. “We make batteries that are lighter and safer than traditional lithium ion batteries.”

He notes that Rochester “is the perfect location for our business. All of the essential resources are here,” he says. “The area provides great manufacturing support. The analytical services we need are here. We are working with the Kodak Specialty Chemicals Group. The Rochester infrastructure is very friendly toward this kind of work. We moved here in August and have since expanded to about 20 employees. We have the right elements and skills sets in Rochester to bring this technology to market.”

Delmerico notes that “the technology has been here for many years, due to the presence of Kodak, Xerox, the universities and many other research organizations. I can’t say enough about the resources here. New York is funding our project through the STARTUP-NY program and NYSERTA. It has been a great journey for our company.”

Total investment to date into the project, he adds, is about $5 million. “We estimate that this will be a $70-billion market for new battery technology by 2020,” he says. “We address about 20 percent of that market. It is an enormous opportunity.”

HeinzHistoryCenter

An affiliate of the Smithsonian Institution, the History Center is Pennsylvania’s largest history museum and presents the most compelling stories of sports and history from Western Pennsylvania.
Photo courtesy of Senator John Heinz History Center

Keith Wilson, managing partner of Naturally Scientific U.S., concurs with Delmerico’s assessment of Rochester. “We looked at Houston, Florida and other locations before choosing Rochester as our home base,” Wilson says. “We looked at logistics, cost of living, and the cost of deployment of the technology. New York was very motivated to bring this technology to the state due to the job potential it offers. New York is really open for business.”

An $8-million loan though Empire State Development made the deal possible, says Wilson. “They also helped with ease of permitting, logistics and financial incentives. We wanted to be near a number of folks who could use our oils. Things all came together with the Eastman Business Park.”

When Eastman Chemicals spun out of Eastman Kodak in Rochester many years ago, notes Wilson, “it created an entire support system for our industry.”

The Naturally Scientific plant will initially have 70,000 sq. ft. but is expandable to 200,000 sq. ft., says Wilson. “Our expectation is that we will have about 50 employees in two years and just under 200 by sometime in 2018.”

The $10-million capital investment is expected to be operational by the end of this summer, adds Wilson. “The Eastman Business Park location is very cost effective for us,” he says. “It has its own utility infrastructure, and it has access to freshwater drawn from Lake Ontario. That is very advantageous for a specialty chemicals company like ours.”

Reforms Make Growth Possible

John Boyd, principal of The Boyd Company Inc., a national site selection consulting firm based in Princeton, N.J., credits Cuomo with making New York a more business-friendly state.

“Due to Gov. Cuomo’s cuts in spending and business-friendly stewardship of New York’s economy, New York has a $2-billion surplus — a rare feat considering the challenges and fiscal stress that states are faced with these days,” Boyd says. “This has allowed the New York State Tax Relief Commission to make some rather bold and trend-setting recommendations to jumpstart the state economy.”

A major goal of the Commission is to cut property taxes. “Rightly so,” says Boyd, “as property taxes have been a major cost burden to not only companies, but also professionals living and working in New York City suburbs like Winchester, White Plains and throughout Long Island, where property taxes are consistently ranked among the highest in the nation. This makes recruiting and maintaining a workforce for our clients in those markets extremely challenging.”

Manhattan_theGWashBr

View of Manhattan through the George Washington Bridge.
© NYSDED-NYS Dept. of Economic Dev

The property tax-cut recommendation will put a two-year freeze on tax hikes and reward municipalities that consolidate services, such as police, fire, sewage and other departments.

“This is an approach like the one undertaken by our governor here in New Jersey, Chris Christie, during his first term,” Boyd says. “This property tax cut, along with a reduction of New York’s estate tax, sends a message to our site-seeking clients that Albany no longer wants to be viewed as hostile to their interests. Beyond the numbers, it sends a very positive and refreshing marketing message to the business community.”

The Commission also wants to reduce the state corporate income tax to 6.5 percent, down from its current rate of 7.1 percent. This would make New York’s rate lower than rates in neighboring states. New Jersey’s corporate income tax rate currently is 9 percent; Massachusetts’ rate is 8 percent; and Connecticut’s rate is 7.5 percent.

“Moreover,” adds Boyd, “the Commission seeks to help Upstate New York, where some municipalities are struggling with double-digit unemployment figures, by lowering the corporate income tax rate to 2.5 percent for manufacturers there. This is a creative, novel approach and a real acknowledgement that Upstate New York needs special economic development support from Albany.”

New Jersey Ups the Ante

New York’s neighbor across the Hudson River, meanwhile, is not standing pat. A significant overhaul of New Jersey’s state incentives legislation is poised to make the state one of the most competitive in the nation in luring new jobs and industry.

Jay Biggins, principal of Biggins Lacy Shapiro, a national site selection consulting firm based in Princeton, says the new legislation — which he helped author — “addresses the issue of the previous program running out of money. This new legislation distinguishes New Jersey from virtually everywhere else in the country in terms of commitment to creating jobs.”

One big change, says Biggins, is that the new incentives program relies on the net-benefit test. “It requires every project to pass a threshold test to demonstrate that the project is financially positive for the state,” he says. “If you can demonstrate that, then the program has no cap. That is important. People could not plan ahead before; now they can.”

Secondly, Biggins says, “the new program sharply skews the amount of incentives available based on the state’s smart-growth principles. The whole structure is designed around a base tax credit amount per project and simple bonus amounts based on project characteristics. The base credit amount is decided solely on the basis of geography, scaled on a 10-times basis. The lowest credit amount is awarded in exurban areas, and the highest credit amount is awarded in the densest urban areas.”

This delineation between urban and exurban incentive amounts to projects “sends a very powerful financial signal,” Biggins says. “The other thing to keep in mind is that New Jersey’s incentives are virtually unrivaled — $100,000 to $150,000 per job over 10 years in the densest areas. The extreme example is in the City of Camden. There is a clear strategy set forth in this amendment. We are creating such a deep level of incentive that development should come here in sufficient volume.”

All of these new programs were adopted at the end of September 2013. The New Jersey Economic Development Authority then adopted specific regulations for administering the new programs within two months.

“The amounts of incentives now available in New Jersey have become such that an investor cannot possibly ignore it,” notes Biggins. “When you look at the combination of circumstances on the New Jersey northeastern front on the Hudson River, and the level of uncertainty in New York City due to the new administration of Mayor Bill de Blasio and a lot of leases expiring in the city in the next three to four years, there will be a serious level of consideration of New Jersey by many tenants whose leases are expiring in New York City during that window.”

Biggins calls New Jersey’s new incentives program a “game-changer” and predicts that it will result in significant corporate facility investment wins for the state.

“New Jersey now has a stable, uncapped funding source and a confirmation and continued commitment to game-changing levels of incentives that in some cases are even higher than they were in the predecessor program, both on a per-job basis and in aggregate,” he says.

A Jobs Plan With Energy

Not to be outdone, Pennsylvania is responding with some major policy initiatives of its own — all designed to improve the Commonwealth’s business climate. On Jan. 21, Gov. Corbett unveiled his sweeping “Energy = Jobs” plan and pledged to help the state create hundreds of thousands of new jobs in the energy sector.

Corbett reaffirmed his strong support for coal, nuclear power, natural gas and renewable energy sectors. His plan focuses on four key ideas: developing more domestic sources of energy; responsibly embracing the environment; using the power of free markets; and creating jobs.

Dewitt Peart, president of the Pittsburgh Regional Alliance, says that “the Pennsylvania business climate is becoming more competitive. A capital stock and franchise tax phase-out has been proposed, and for cyclical businesses, the net operating loss carry-forward was adjusted last year,” he says.

“Plus, a state transportation bill was passed last November that brings a significant amount of money into transportation projects here,” Peart adds. “There is now some $2.4 billion a year in transportation funding that will ramp up in the state, and we are already seeing the benefits of that.”

Peart says the PRA is also leading an effort to raise money to support a Site Development Fund for the region. The goal is to make more sites available for industrial development throughout Western Pennsylvania.

“It is very unique for a region to take this on,” says Peart. “The private sector has been willing to invest in this fund. Our goal is to raise $40 million to $60 million.”