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Honda likes Ohio. Since November 2010, the company has announced investments totaling more than US$500 million in operations at its two auto plants and two powertrain plants in the state. Ron Lietzke, a spokesman for Honda in the U.S., says the investment is about strengthening the companies operations in Ohio and implementing new technologies.

Airbus adds Mobile, Ala., to its global network of passenger aircraft assembly plants, adding velocity to the northern Gulf Coast’s aerospace sector. On July 2, 2012 Airbus announced that the Brookley Aeroplex on Mobile Bay would be the site of the European aerospace giant’s newest final assembly plant — and its first in the United States — for production of the A320 family of passenger aircraft.

To accurately measure an incentive’s results, states need to consider whether businesses receiving benefits would have made the same investments had the tax break not existed. When the Minnesota Legislative Auditor’s office studied the state’s Job Opportunity Building Zones program, for example, it found that about 80 percent of the jobs created by companies receiving incentives would have been created even without the help.

As the global economy struggles to recover from the worst recession in recent memory, persistent high unemployment and low investment have begun to redefine the way economic development policy makers think about employment goals. The simple but harsh math of economic development starts with a basic premise: There can be no job growth before first retaining existing employment.