Three of Europe’s biggest countries came away with the medals in 1998’s competition to attract inward investment. But several smaller players are carving out impressive niches of there own.
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If your company wants to be a global player, it’s got to have an on-the-ground, bricks-and-mortar presence in Europe. It’s just that simple.
“If you’re globalizing, you’ve got to be in Europe,” claims Barry Bright, London-based director of Ernst & Young’s International Location Advisory Service. Indeed, there are 373 million good reasons to locate facilities and set up shop in Europe. That’s roughly how many consumers are represented in the 15-member European Union (EU) alone.
