Site Selection Magazine Online – Europe's 1998 Facilities Race

If your company wants to be a global player, it’s got to have an on-the-ground, bricks-and-mortar presence in Europe. It’s just that simple.

“If you’re globalizing, you’ve got to be in Europe,” claims Barry Bright, London-based director of Ernst & Young’s International Location Advisory Service. Indeed, there are 373 million good reasons to locate facilities and set up shop in Europe. That’s roughly how many consumers are represented in the 15-member European Union (EU) alone.