IInternational Speedway Corporation announced a multi-year partnership with Toyota Motor Sales USA, Inc., making Toyota the first Founding Partner at Daytona International Speedway, part of the $400-million DAYTONA Rising redevelopment project. DAYTONA Rising is essentially a supercharged facelift for the iconic racetrack. Five entrances, or “injectors,” will be expanded and redesigned and will create three different concourse levels, each with its own social area, or “neighborhoods,” along the nearly one-mile frontstretch. The redevelopment will create 101,000 permanent, wider seats; twice as many restrooms and three times the number of concession stands. The project is expected to be complete in 2016.
NORTH AMERICAN REPORTS