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The Longer Marathon Begins Now
Now that the last medal has been awarded, the crowds have gone home and the stadium lights have been extinguished, what will determine if the 2012 London Olympics were truly a success will be the legacy the Games leave behind for the U.K. According to market intelligence firm Euromonitor, an estimated £25 billion (US$39 billion) was spent preparing London for the Games, including stadium construction, regeneration, infrastructure projects and marketing — is this money well spent?