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From Site Selection magazine, November 2004


Memphis Forum
Provides a Global Snapshot
    The IAMC Fall 2004 Professional Forum provided ample opportunities for learning and networking in the collegial atmosphere that is the association's trademark. Here are a few highlights. For more coverage, including speaker presentations and discussion notes, visit the new Web site
at www.iamc.org.


     

Discussion Programs
Complement Expert Presenters

      Professionals have different learning styles. Some prefer listening to an expert speaker. Others prefer a topic-focused discussion among peers. Most like conferences with a balanced offering of lecture and discussion programs.
      To better serve Forum attendees, IAMC increased its discussion-format programs from two at the Tucson Professional Forum to three in Memphis. The organization already has a tradition of
Peer-to-Peer Session
offering excellent lecture programs.
      Making its third Professional Forum appearance, the Peer-to-Peer dialogues in Memphis culminated in 22 roundtable discussions on issues such as "defining the CRE process for structuring and negotiating incentives" and "developing a strategy for disposition of surplus space." A distribution of end-users, service providers and economic developers at each table was challenged to develop a plan enabling a manufacturing company to deal with the issue in the best interest of its shareholders. The program was moderated by Charles McSwain, CSX; John Horan, Coldwell Banker-Feist and Feist; and Jim Alexander, St. Louis Regional Chamber & Growth Association. Each table's plan was recorded and will be posted on www.iamc.org.
      IAMC introduced a new discussion-format program in Memphis called the Emerging Issues
Charles McSwane
Workshop. This engages attendees to choose an issue to discuss and develop with other attendees for future exploration as a Professional Forum program topic. An initial set of 10 emerging issues had been identified and vetted by the Education and Research Committee. The attendees reduced these to eight topics, which were revised and fleshed out for review by the Program Delivery Committee. Each table's output will be posted on www.iamc.org.
      A Research Roundtable for corporate end-users only on "Developing Teamwork between Corporate Real Estate and Supply Chain Management" concluded the set of three discussion programs. Dr. Phil Hammel, Honeywell, moderated the session, which featured supply chain management expert Dr. Ernie Nichols of the Univ. of Memphis. The participants discussed how to get corporate real estate involved in strategic planning for the supply chain. This was viewed as a key to beginning the integration of the functions.
      Lastly, a proposal was made for IAMC to explore how to model the site selection process after supply chain management.
-- Joel Parker
     


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