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Mark Arend
by MARK AREND





eader research we conducted recently accomplished two things. It
confirmed my hunch that Site Selection
remains the most authoritative publication in its niche. And it provided
clues about how to keep it that way going forward. It yielded many
other benefits, as well, but these are the points I want to stress
here.

      To the first point, we asked readers which publications
they turn to first for insights into the dynamics at work in their
industry. Respondents had to write in the names of those publications
-- no choices were provided. By far, Site Selection
ranked No. 1 with 35.7 percent saying so, followed by The
Wall Street Journal (24.6 percent) and Business
Week (6.8 percent). Similarly, we asked readers which publications
they turn to first for insights into how to better execute their job
responsibilities -- again, respondents had to write in their answers
as no selections were offered. Site Selection was at the top of the
list for 28 percent of respondents, followed by The
Wall Street Journal (18.6 percent) and Harvard
Business Review (5.7 percent).

      In both cases, these rankings were true of both
the entire universe of respondents and our primary constituency --
the corporate real estate manager or executive whose duties include
that function.

      Of interest to our advertisers and future advertisers,
the survey revealed that 68 percent of respondents pass their issue
of Site Selection on to other people in
their organization. Some indicated that more than six others read
their issue of the magazine. That means the print ads in reality are
viewed by far more than our audited circulation of 44,000 readers.


      We asked readers about which parts of Site
Selection they value most, and our state and regional spotlight
reports ranked first for the universe of respondents and for the corporate
executives who read the magazine. The industry spotlights came in
second for these same sets of respondents. We've been writing these
types of articles for a long time, but we still relish the challenge
to find the key dynamics at work in a state or industry that would
influence capital investment decisions. More importantly, these articles
are written from the corporate investor's perspective, not the economic
developer's. To me, that fact alone is behind the magazine's strong
performance in the rankings I cited earlier.



      To the second point, we asked readers about which
industries they would like to see written about more frequently. At
the top of the respondent universe's list -- and that of corporate
real estate managers -- is logistics, distribution and transportation.
This more than stands to reason, given the role these functions now
play in the global movement of goods unleashed in recent years by
e-commerce. As this issue of Site Selection
illustrates in multiple places -- such as the cover story on global
infrastructure and the logistics feature (on p. 591) -- the role of
the real estate asset manager is taking on some important new characteristics,
and they have some very real, bottom-line implications. We look forward
to unraveling them in the issues ahead and to remaining your key publication
source of such insights.


Till next time,


Features

EDITORS"S VIEW

by MARK AREND eader research we conducted recently accomplished two things. It confirmed my hunch that Site Selection remains the most authoritative publication in its niche. And it provided clues about how to keep it that way going forward. It yielded many other benefits, as well, but these are the points I want to stress […]

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Super Sites II, Site Selection Magazine, January 2006

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IAMC Insider, Site Selection magazine, September 2004

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NORTH AMERICAN REPORTS

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Outsourcing Case Studies, Special Advertising Section, Site Selection Magazine, November 2003

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SPECIAL ADVERTISING SECTION

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2017 Top Investment Promotion Agencies

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CRE EDUCATION: Making the Grade

by Adam Bruns

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Editor in Chief of Site Selection Magazine

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Virgin Sacrifice

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IAMC Insider, Site Selection magazine, July 2004

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Food Processing Industry: New Systems, Projects On Sector’s Horizon, Site Selection Magazine, November 2003

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Photo Gallery: The Spirit of Kentucky

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Where Talent Is Concerned, Diversity Equals Opportunity

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New Facilities 1993 (Charts), page 8

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Will Amazon’s HQ2 Auction be a Community Benefits Game-Changer, or a Monument to High-Tech Arrogance?

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How BASF Navigates China – Cover Story, Site Selection Magazine, July 2004

When BASF AG’s first quarter numbers came in, its chemical division’s sales volume had boosted net income by 17 percent. BASF Chairman Juergen Hambrecht said, “We are seeing synchronized growth in the global economy, driven by the dynamically growing economies in the Far East – especially in China – and by solid growth in North […]

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Question and Insight: Operation Sea Change

T ony Miele’s job could be compared to that of the captain of a supertanker making a U-turn in a swiftly moving river.         Ontario Realty Corporation (ORC) for generations has served as the Canadian province’s property asset management arm, an agency charged with owning and operating facilities in which government ministries […]

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Two Leaders

Government, business, academic and NGO officials from the 34 nations of the Western Hemisphere and beyond came to Atlanta in November for the fourth Americas Competitiveness Forum.

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Features

NORTH AMERICAN BORDER CORRIDORS

From Site Selection magazine, July 2004 NORTH AMERICAN BORDER CORRIDORS Two Stripes Not so parallel U.S. borders present different sets of opportunities and challenges. by ADAM BRUNS T en years ago, said Mexico’s Minister of Foreign Affairs Luis Ernesto Derbez at the Business of the Americas conference in Atlanta in May 2004, trade constituted 20 […]

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Turner Properties’ Full Plate: $1.2 Billion in Atlanta Expansions

The workplace plate just got very, very full for Turner Properties, which manages the multifaceted real estate empire of Atlanta-based Turner Broadcasting System (TBS at www.turner.com). TBS has announced that it’s spend US$1.2 billion over the next five years on Atlanta projects that will accommodate 3,800 new employees. Those 3,800 new jobs represent a whopping […]

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AI Companies Augment Tech-Sector Employment

From Samsung to TI, chip makers are ushering in a new era of AI.

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All Things to Most People

The team members who work for the 2018 Top Utilities in Economic Development wear a lot of hats, and that’s just fine.

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chrom

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The California Connection

When Silicon Valley Bank scoured the U.S. for an information-technology and operations location, it didn’t take long for the Santa Clara, Calif.-based company to find what it needed in Tempe, Ariz.

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Features

West Specializes While East Grows

I talian business application software firm Finmatica, looking to site its customer support services operation for the European and Middle East markets, did what a number of international firms do when they peruse Europe for potential sites. Finmatica chose a relatively compact operation filled with highly skilled, multilingual agents offering value-added services to clients around […]

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Editor’s View: What Matters Most, Site Selection Magazine, January 2003

I f you haven’t heard by now, the inaugural conference of the Industrial Asset Management Council (IAMC) in October was an unqualified success – highlights of the meeting in Savannah can be found in this issue’s IAMC Insider.         Attendees, who included corporate real estate executives and service providers, participated in a […]

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A Climate for Success

Building on a foundation of innovation, resilience and sound business policies, Oklahoma creates an environment where companies thrive.

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Around the Real Estate World in 80 Minutes

Where do real estate consultants go for their expertise before meeting with corporate real estate professionals to plot strategy? Besides drawing on their own professional credentials, many attend educational meetings of The Counselors of Real Estate, a Chicago-based association of real estate consultants. The group’s Midyear Meeting in Seattle, held April 18-21, was a good […]

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Technical Services

Brings Unique Approach to Growing Array of Tools

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The “New China” Is Asia’s Next Emerging Giant

In an exclusive contribution to Site Selection, the experts at Tractus Asia tell us why various factors are making India more attractive.

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Features

SPECIAL ADVERTISING SECTION

ig incentive packages have received a lot of media attention recently, and have been a major discussion topic around the water cooler in the economic development community. But, in the big picture, are incentives good or bad? The axiom, “Incentives never made a bad deal good, only a good deal better,” is absolutely correct.   […]

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The Connected City: How a New Pier is Bringing Everyone Together in St. Pete, FL

St. Petersburg Mayor Rick Kriseman is passionate about a lot of things when it comes to discussing his city of 265,000 people on the Gulf Coast of West Central Florida. But he seems to get especially animated when asked about the recent opening of the new St. Pete Pier.

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No Small Effort

Dr. Chester Wilson, a professor at Louisiana Tech University and chief technology officer at Carbon Capture Energy Technologies, hopes to use nanotechnology to reduce U.S. dependence on foreign oil.

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Illinois Beats Out Over 58 Competitors for Highly Coveted Project

Why did the Chan Zuckerberg Initiative choose Chicago for its new biohub?

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‘Authentic Country Goodness’

Northwest Tennessee’s Union City offers further proof that state lines can unite instead of divide.

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FDI Wave Hits Gulf Coast

Christopher Prentice represents exactly the kind of company that increasingly is finding a home along U.S. Gulf Coast — high-tech, international and rapidly growing.

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