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eyhole Corp.'s latest enhancement of its Web-based 3-D interactive map of the world figures to increase its value as a site selection and economic development tool. The new development allows users to integrate and manipulate their own data.

     
Using a combination of aerial photography and satellite imaging, Keyhole (www.keyhole.com) has mapped the globe, allowing users to take a virtual magic carpet ride.

     
A three-year-old company based in Mountain View, Calif., Keyhole first gained attention during the first days of the war in Iraq in March 2003, when news organizations used the technology to show in detail where the fighting was taking place.

     
Keyhole is also partnering with Tactician Corp. (www.tactician.com), Andover, Mass., to integrate its Tactician Online marketing portal with Keyhole2 PRO. The combination of the two technologies allows users to create maps with an overlay of marketing information.

     
Noah Doyle, who heads Keyhole's strategic marketing effort, says the major advantage Keyhole offers site selectors is a visual context for a location that previously was only available through travel. Doyle says corporate real estate is one of the company's fastest growth areas, with about a dozen Fortune 500 firms currently using Keyhole.

     
"It enables them to really see in a matter of minutes whether a site meets their basic criteria, whereas in the past it would have taken days or weeks," Doyle says.

     
The ability for those involved in the site selection process to collaborate is another important feature, Doyle says.

     
"What we have seen in the last year is a recognition among corporate real estate officials that they can achieve significant production gains in their jobs through Keyhole," he says. "The benefits of information technology are now reaching real estate in the way they helped revolutionize other corporate functions in the past."

     
Keyhole offers high-resolution visuals of the 70 major metropolitan areas in the U.S., covering these regions at building-level detail. Outside the metros, Doyle says medium-resolution visuals are available, showing major geographical features and large structures as well as detailed mapping.



Multiple Points of View

    About a dozen economic development agencies now employ Keyhole.
One of the first to adopt the technology was the City of Ontario economic
development department in Southern California, which has now been using
it for about two years. Brian McGowan, the city's economic development
manager, says it's been a valuable tool. He says it helps him show prospects
how close the city is to Los Angeles and San Diego. "We're extremely
happy with it," McGowan says. "We use it at trade shows where we put
it on a 48-inch [122-cm.] plasma screen. It's a nice way to draw people
in."

AMB Property Corp. uses Keyhole to illustrate how a project
next to the airport in Houston will look.


     
McGowan says he also uses Keyhole in his office to give virtual tours of Ontario. The city has provided Keyhole with a layer of specific information on "essential parcels." McGowan can zoom in, for example, on a piece of industrial property the city is marketing and also show pertinent information such as square footage and zoning. Another handy tool is the ability to e-mail a photo directly from Keyhole applications.

     
Using Keyhole, McGowan can also show Ontario's geographical relationship to the largest cities in Southern California.

     
"It's important to brand ourselves as Ontario, but it's also important to show our proximity to Los Angeles and San Diego," McGowan says. "It's great for working with companies looking to move here and for working with existing companies looking to expand."

     
While McGowan says Keyhole works for him, there are always more layers of information that could be added, such as demographic data.

     
"It's so easy to use," he says. "I can get on the phone with a prospect and can very quickly open it up and get all kinds of information, which in turn makes us look good."

     
AMB Property Corp., a San Francisco-based REIT, has been using Keyhole since early this year. AMB manages more than 100 million sq. ft. (9,290,000 sq. m.) of industrial real estate in major hub markets in North America, Europe and Asia. AMB has a need for aerials and maps showing these buildings and where they are located within a given market. A company division that raises capital also uses Keyhole as part of its sales demonstration.

     
"It's one of the most interesting softwares we have used in a long time," says John Meyer, AMB's senior vice president and director of its Airport Facilities Group. "It has the ability to create movies of any particular fly-around that we want to do."

     
Meyer says he also uses Keyhole to designate locations of planned buildings and show them on an existing aerial.

     
"It [Keyhole] has made my life a lot easier," Meyer says. "I run a group that acquires assets around airports. We can look at a particular cargo building at an airport. The ability to zoom in on particular buildings is fabulous.

     
Keyhole can also "pre-define" image locations. For example, if Meyer wants to look at a particular location near the Miami airport, he can not only create a movie flying in from the outside world to the airport, but he can pan around and show what's in any given direction.

     
"That's a nice feature compared to just aerials, which have a top-down look," Meyer says.

     
Dave Twist, AMB's vice president, research, says Keyhole is especially valuable in looking at international properties in cities such as Beijing, Tokyo and Mexico City, where good aerials were not previously accessible. He says Keyhole will soon host on its server an information layer of AMB's portfolio.

     
"It's not the same as being there, but it's second best," Twist says of Keyhole.
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Features

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After reviewing 509 applicants from across the United States and its territories.

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Project Bulletin: February 5, 2024

Germany-based automotive parts manufacturer Continental AG has announced plans to locate its 22nd facility in Mexico.

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Querétaro Data Center Investment Central to Digitizing Mexican Industry

A wave of North American reshoring has Mexican exports to the U.S. on the rise.

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Top 10 Green Building Trends for 2011

Earth Advantage Institute, a nonprofit green building resource and research organization that has certified more than 11,000 sustainable homes

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Top Deals: 1999’s Very Honorable Mentions

America Online, Prince William County, Va.: The online king of clicks that swallowed Time-Warner searched nationwide before siting this $520 million, 200-employee technology center in this Northern Virginia county, which also bagged Covad Communications’ 1,000-employee technical center. Ameritrade, Fort Worth, Texas: Also part of the clicks-to-bricks brigade, Ameritrade will meet burgeoning online demand with this […]

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Features

Warehouse and Distribution: High Stakes Tag, Site Selection magazine, May 2004

ndustrial real estate is still riding the coattails of the warehouse/ distribution marketplace, as companies determine where to move their movement operations against the rising background noise of stricter trucking laws, the prospect of radio-frequency identification systems (RFID), tighter shipping security and rising overall shipping and fuel expenses. Regional grocery chain Stater Bros. will build […]

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Alberta Ups Its Game

In the roughly two years since its inception, Alberta’s Petrochemicals Incentive Program has received grant applications for projects totaling some C$28 billion

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Of Books, Beer and Beagles: Fingers and tongues wag aplenty in D.C., but tails do not.

Three early 2013 rankings and reports offer some guidance from the fringes of the site selection matrix.

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Where Science Meets Soil

Washington’s universities lead “life-changing” research in agriculture.

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IAMC Insider: Leading a Service Organization In COVID-19 Times

A letter from IAMC Chair Jennifer Roth, and a look into how long-term corporate real estate strategies guard against short-term corrections.

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Farms of the Future

Hydroponics help build an agtech economy in Ohio.

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Features

Trade Bait, Special Advertising Section, Site Selection magazine, May 2004

ant to gain an edge over your global competition? Consider locating your next plant in a Foreign-Trade Zone.         If you thought that FTZs were only for distribution centers and freight-forwarding facilities, think again. Locating in an FTZ can save your operation millions of dollars per year, and you can do a […]

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Power Lunch

A craving to jolt the energy landscape.

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Site Selection Highlights January 1999 Issue

JANUARY 1999 COVER STORY Can Kvaerner Re-Launch U.S. Shipbuilding? Riding a wave of lofty expectations, and $430 million in incentives, European power Kvaerner has sailed into Philadelphia with the future of U.S. shipbuilding at stake, many observers insist. pg. 1103 Is a Corporate Campus Right for Your Business? pg. 1118 Congress Warms to D.C. Real […]

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Frontline Care, Pioneering Innovation

The CEO of a growing telehealth firm hiring doctors by the dozens explains why the future of digital health technology is now.

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A New Class Brings the Number of American World War II Heritage Cities to 30

Documenting community industrial development in the United States has been a core mission of Site Selection since we launched publication 70 years ago this month.

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UTAH: WORKFORCE DEVELOPED

Utah Builds Its Workforce Better than Most

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Features

Automakers Pushing East in Europe

H ead East is the name of a semi-famous 1970s rock band that was founded in St. Louis and continues to tour the clubs of the heartland some 30-plus years later. Today, head east might best describe the mindset of automobile makers as they assess the lay of the land in Europe.       […]

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Why the Next Silicon Valley Will Be Borderless

Rather than try to build the next Silicon Valley, why don’t you try to create something better?

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A Taste for Ingenuity

OREGON PROVIDES FOOD INNOVATORS AND FARMERS THE RESOURCES AND ROOM TO GROW.

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Next

Unemployment is at 12 percent in California. gavin newsom

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A Blueprint for ‘Regional Transformation’

If one could simply light a spark under the economic potential resident in the Great Lakes region

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A Concierge for the Innovation Ecosystem

The Iowa Innovation Corporation makes the right connections for start-ups in The Hawkeye State.

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Features

Top Groups: On Solid Ground, Site Selection Magazine, May 2004

T he top economic development groups in the U.S. for 2003 know how to strike the ideal balance – between confidentiality and telling your story; blockbuster corporate deals and incremental company growth; new development and the infrastructure and redevelopment to go with it; simple processes and sophisticated methods of obtaining them.         […]

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Shoreline in Sight

Documents were filed in East Baton Rouge this week finalizing the sale of the former home of newspaper The Advocate in downtown Baton Rouge to Lafayette Street Holdings for nearly $4.1 million.

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AEROSPACE INDUSTRY MAKES PROGRESS

In Workforce Development & Diversity Prioritization

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Cybercrime: Just How Bad Is It Going to Get?

It’s not just about the money, says expert; it’s about regime change and altering the story.

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Sidney’s Silver Lining Playbook

Global tech services provider bringing 200 jobs to former Cabela’s HQ facility in rural Nebraska.

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‘Deep Roots’

The only thing stronger than Louisiana’s oil & gas infrastructure is the network of relationships among the firms that continue to build and operate it.

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